Despite the fact that the Nigerian market is a very large one considering the population that grows every day, we have tried to analyze the soap industry in Nigeria with a special emphasis on two highly popular brands as of the time of this research – Delta and Dettol.
Note that this doesn’t rule out the fact that there are other well-known soap brands, the likes of Tetmosol, Dove, Pears, Olay, Irish Spring, Lux, Premier, Joy, Eva, Safeguard, Imperial Leather, unbranded, organic e.t.c, are still very much in use. The aim of this research is to find out customer’s thoughts and reviews on these very similar but different brands in the soap industry as they are one of the top trusted soap brands as of today.
About Dettol:
The name Dettol is not new to the Nigerian market, it is a brand that has been in existence for over 80 years, this proves its leadership position in the market. It is specifically known for its protective features against germs and diseases and its zeal to safeguard the health of families around the world by maintaining good hygiene. It is one brand that works with medical associates and global partners to fulfil this mission.
Product:
Its blend of Pine fragrance guarantees trusted protection from various diseases and germs.
Dettol products are medically proven to cleanse and protect your skin, giving you that refreshing feeling all day, every day. It is suitable for all types of skin and does not irritate the skin. It is one of the recommended soap by skin care specialists in Nigeria. It is a product suitable for all categories of people; the upper, middle class, and lower class. Dettol has other various products ranging from hair care to body care.
Price:
It has always been priced above its competitors and that hasn’t changed. A cream bar is about N200 which is higher than some of its competitors. Despite its price it still has a wide range of customers as they see higher prices as an indication of higher quality.
Packaging:
Dettol is packaged to depict premium quality and it is targeted at the ideal family. It has retained its packaging over the years and has introduced various product variations, There is Dettol Re-energize, cool, even tone, skincare, herbal and original. This has helped them sustain and boost sales, winning more and more consumers.
About Delta:
Delta soap is the 12th soap brand of Orange drug manufacturing company, a leading company in Nigeria’s soap industry, as at the time it was introduced into the market it was a ‘must-have’ toiletry in most families. It has been in existence for over 13years. It is an antiseptic soap strategically designed to clean and smoothen the skin, the brand’s fragrance could pass for body spray or perfumes. Delta soap is specifically known for its effective prevention and treatment of skin infection.
Product:
Apart from its long-lasting fragrance, It is used for the prevention, treatment, control, & improvement of diseases like
Bacterial infections. The soap contains Trichlorocarbanilide as an active ingredient and it works by blocking the activity of acyl-carrier protein reductase.
Price:
Its prices are more affordable in comparison to Dettol soap. A cream bar is about N170, which makes it affordable to all classes of people. Its users range from both the rich and average.
Packaging:
The brand hasn’t changed its packaging since its establishment in comparison to its competitors, however, in recent times it has tried reformulating and repackaging itself, most especially with its new advertorials, competitions, and brand ambassadors being on the lips of everyone. This has helped revive the brand name. Delta is a combination of different variations; there is the Delta Herbal, Super cool, Aleo vera, and Plus.
Comparing between Dettol and Delta Soap
Although Dettol came into existence before Delta both soap brands are dominating the market greatly. Both brand’s period of existence is enough to achieve their visions and goals. Fortunately, they have done and are still doing very well. They have made good names for themselves by fighting earnestly to safeguard the health of families around the world and instil good hygiene, positioning themselves as major players in the Nigerian Market Soap Industry.
What customers say
To further establish good research we have asked Nigerians to share their thought. We asked; Which of these brands do you use or prefer? we got some answers. The respondents adjudged the soap brands based on price, effectiveness, and packaging.
One of the interviewed who identified herself as Tomi said; “I prefer using Dettol, it is very good for my skin”
JD, from Yaba, said “Delta is the only soap I use, it is very cool for bathing”
Henry a fan of Dettol says “It kills bacterias fast and leaves you clean and fresh all day long”
Delta Rating: 70% likes, 30% dislike
Dettol Rating: 40% likes, 10% dislike
In my own opinion, both Delta and Dettol bathing soap are all shades of awesome, they both hydrate your skin leaving you feeling fresh all through the day. So buy the one you prefer and stay happy.
In conclusion, Dettol and Delta are Nigeria’s No 1 Best Therapy For a Smooth, Clean and Fresh Skin Free from Bacteria. They are both effective, have lovely packaging, and are reliable. They have very good fragrances and are loved by many. And while some customers may prefer one over the other, it is all a matter of preference. With that established, it should also be noted that inasmuch as both brands are equally successful, there is still the need for both brands to constantly innovate and improve themselves in order to remain relevant as the market is ever competitive.
So tell us which of these two will you recommend and why?
23 comments
Nice comparison. I prefer Dettol though.. I’ve been using it since forever and it has never failed ????????♀️
Dettol because I feel it’s more effective in fighting bacteria
I prefer Dettol all day long, doesn’t irritate the skin, mild and smells nice!
Dettol soap is the best. It keeps my skin healthy always
I use both products interchangeably, and I think both products are good. Other people might have their preferences, but they’re both great products.
This is an interesting exposition I really enjoyed reading this write up. I also align myself with the author’s conclusion; it’s a matter of choice. Be that as it may both Companies must continue to innovate in other to retain their customers and break new grounds.
I agree with Mrs Lynda Alphaeus her points are extremely accurate and valid both companies are doing a great job and should keep on breaking new grounds
I use both and don’t really have any preference.
But if I am to choose, I would go with Dettol soap because Dettol is from an international brand while i believe Delta is from a local brand.
Dettol since day one! Delta is also cool tho… Both products are good, both gives you what you want.
Dettol all the way! Yay!
Although, I’m not a user of any of the products, but I’ll choose Dettol because of its long years of existence. It has saved several children and families from germs and bacteria.
Dettol, because of its brand
I remember using Dettol. The smell was really good and I felt fresh afterwards. I also liked the fact that Dettol has several fragrance unlike Delta that has this harsh germs killing smell. I mean Dettol kill gems also but makes you feel safe cos people wouldn’t know you used some hardcore gems killing soap lol.
I bet Delta has come up with different variety or worked on their fragrance (Delta users, please confirm this)
Otherwise, I fell on Irish spring and some other time Olay bath-gel (smells refreshing).
I forgot to mention how apt and authentic I found this comparisons. Thanks for taking out time to do the research. I hope the brand read what their consumers are saying and adjust for quality assurance. Cheers
Delta
I use both of them, both brands are strong in the market.
Which dettol type did you use
Dettol Should reduce its price, these companies should learn to focus on delivering quality and not making profits
Dettol. Because it is believed to have the qualities of the liquid disinfectant in combating germs
I prefer Dettol Soap. It’s tbe best
Dettol
I don’t use any of these now but as a young person my mum used Dettol whenever we have skin infection and it was very effective. It has been in existence for a long time. As they say ‘the devil you know is better than the one you don’t know’. I will prefer Dettol
I think I have an attachment to Dettol. Dettol disinfectant was a constant product in my family many years back so I naturally gravitated to the soap.
I use Delta whenever Dettol is not within reach and I enjoy it too but not as much as Dettol