The captivating marketing funnel you’ve engineered (Module 1), now brimming with killer brand messaging imbued with neuromarketing brilliance (Module 2), and powered by strategically crafted content that marries personalization, AI, …
Prices of rams have doubled across Nigeria as Muslims prepare for the 2025 Eid-el-Kabir celebration, also known as Sallah. Traders and livestock dealers say the sharp increase in prices is …
The South African rand firmed slightly on Wednesday morning, gaining momentum ahead of a crucial parliamentary debate on the long-awaited national budget. By 07:30 GMT, the rand was trading at …
The Nigerian naira on Wednesday reached its strongest level in over two months, closing at ₦1,565.46 to the dollar at the official foreign exchange (FX) market. This marked a ₦13.82 …
Many African brands are now making efforts to regain the trust and loyalty of African consumers who have for years preferred foreign brands. Across the continent, foreign products from Europe, …
Ghana’s consumer inflation dropped for the fifth consecutive month in May, falling to its lowest level in over two years as economic pressures ease across the country. The Ghana Statistical …
The Nigerian equities market extended its bullish rally on Tuesday as the overall market capitalisation crossed the ₦71 trillion mark, driven by strong performances from Oando Plc and 30 other …
The marketing funnel, the strategic pathway we meticulously designed in Module 1, and the killer brand messaging, crafted with the potent insights of neuromarketing from Module 2, now demand a …
This module delves beyond conventional copywriting and into the fascinating science of why people truly choose. We’re talking about tapping into the brain’s hardwired responses – emotion, memory, and perception …
We’re kicking off this essential series with Module 1: Skyrocket Conversions with This Proven Marketing Funnel Strategy. This module is about understanding a theoretical concept, constructing the foundational blueprint that …