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How To Create Video Ads Worth Remembering

by Radarr Africa
written by Radarr Africa

So, it’s no longer a question of should I be creating video ads in 2019, the question is how has your video ads been doing as regards engagement and conversions?

The benefit of video content in 2019 abounds; First, it’s the current trend: Have you noticed IGTV(Instagram TV)? or the fact that more videos are popping up on Facebook, have you tried using Insta live?

You should be creating videos and connecting with your clients! If I haven’t emphasized enough of the benefits, They include; more engagement, better client /brand connection, and space in the memories of your customers: this doesn’t come except you put your best foot forward when creating an AD.

Everyone loves good content and we remember a lot of ads years after because they connected with us on a personal level. In 2019 I have found some TV commercials very engaging because of how they connected to me. I didn’t just enjoy watching these ads but I took some notes on how we could improve our marketing campaigns across all the platforms we use for our businesses.

A case study I would like to use is the Airtel 4g commercials. Have you seen it? What did you think of it? I have seen the Indian, Uganda and Nigerian version and its appeal has been because of some consistent characteristics.

Listed below are some of these characteristics and they’ll help you create video ads that are worth remembering.

1. It is funny

If you have seen it there would be no need of me selling you on this fact. The way funny skits are quickly shared online is enough reason to know that funny is good. This campaign has humor appeal.

In creating marketing content we could sometimes tap into this and create something that makes your audience laugh. A saying goes that people mostly remember how you make them feel.

2. It is short

Having a funny story to tell is good but making it short while still hitting home the point or creating that awareness is better.

Content that is too long runs the risk of being overlooked or considered as dragging. I personally skip videos that are too long most especially when they are not well scripted.

ALSO READ: TYPES OF VIDEOS YOU SHOULD CREATE TO GROW YOUR BUSINESS

3. Emotional marketing

The concept of emotional marketing refers to the appeal of content to one’s state of mind. Wikipedia says emotional marketing is successful when it triggers an emotional response in the consumer which cannot be explained with logic.

 A lot of people would buy an Airtel 4g SIM card because of the emotional appeal of the commercials. It wouldn’t be based on the consistency of network against other telecommunications company.

To go with these strategies, your content has to be authentic and original, Neilsen corporation, a global marketing research company says content has to utilize two emotions that are effective for creating a connection: empathy and humor. (we mentioned funny at the start). 

Also, you must be consistent in your storytelling across all platforms to bring it to life. 

ALSO READ: MAJOR CHALLENGES SMALL BUSINESSES IN NIGERIA FACE AND HOW TO OVERCOME THEM

4. Localization

The fact that the storyline is one that most people can relate to, the fact that it reached into our culture and history putting things side by side with the benefits of advancement has worked to make the commercial a good one. 

Your Ads would do a lot better if your target market can relate to the storyline. These stories could be success stories of a product, video of a consumer just

like your prospective client, stories of hope or stories that depict the culture and trends your target audience can relate to.

5. Catchy Phrases and Clear Cut Messages

A catchy phrase gives your audience something to remember you by. Anytime I hear 4g is good or better and any other derivations I think of Airtel. We can capitalize on this.

The video ads resonate a clear message that 4g is better. It is important you have a clear message you want in the hearts of your clients.

Applying these insights in line with your business and marketing goals should produce desired results. Do not create content independent of your marketing goals (if you don’t have one you need one clearly written down) as this would enable your business to grow.

Let us know what your ads looked like in the first half of the year and what you think you can incorporate now.

ALSO READ: 5 SIGNS ITS TIME TO OUTSOURCE YOUR MARKETING

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Uncategorized

How To Increase your Marketing Success by 200%

by Radarr Africa
written by Radarr Africa

Increasing marketing success may seem tricky and difficult at first glance. However, it is quite easy to achieve. The truth is, you first have to come to terms with the fact that the world of marketing is an ever-changing and constantly dynamic field, which means a marketing strategy that helped generate mouth-watering returns a while ago may not be as useful today.

If you constantly desire success every step of the way as a business, you must be willing to step up your game as time goes on.

Here are some ideas that’ll help you constantly increase your marketing success.

  • Be Organized
  • Set Goals
  • Document your Strategy
  • Identify your Target Audience
  • Proactively Plan Projects and Campaigns

Be Organized

The best way to increase your marketing success is to be organized, knowing when you need to develop and execute a new strategy. When you are an organized marketer the chances of you meeting or exceeding your goals significantly increases. Top marketers are organized.

Set Goals

Many marketers work so hard but yet they don’t seem to get anywhere worthwhile, this is because more often than not, they never set goals, Setting goals gives you a direction and guides you through whatever achievement you intend to make. You get to concentrate your marketing efforts on your goal. Outstanding marketers never fail to set goals. By setting sharp, clearly defined goals, you’ll begin to see good results in your marketing and what might have previously seemed like a pointless strategy will begin to yield great results.

Document Your Strategy

Ever heard of the saying that marketers with a documented marketing strategy are five times more likely to succeed? Documenting your strategy makes your goals more defined. A documented strategy should include the steps you intend to take to achieve your goals, how you’ll measure your success, your business challenges and how you intend to solve them. There’s no doubt that a documented marketing strategy will help you work smarter, more efficiently and increase your chances of marketing success by 200%

Identify Your Target Audience

Without a well-defined audience, you are going nowhere with your marketing campaigns. Your target audience is humans with needs and wants and so to define them, make use of keywords, demographics and customer data. With that, you will be able to target specific audiences that require your services and increase your marketing success.

Proactively Plan Project Campaigns

When you proactively plan your marketing campaigns:

  • You overcome the overwhelming nature of marketing, marketers will agree that marketing entails a whole lot, so planning ahead helps you avoid the stress and you’ll become super organized.
  • You eliminate rush work with no defined goals and you focus better on the aim and objective important to making your campaign effective.
  • You work more effectively and efficiently making little or no errors.

We all know that amazing ideas without effective execution yields no result. So put all these highlighted above into practice and watch your marketing success skyrocket.

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