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How To Create Video Ads Worth Remembering

by Radarr Africa
written by Radarr Africa

So, it’s no longer a question of should I be creating video ads in 2019, the question is how has your video ads been doing as regards engagement and conversions?

The benefit of video content in 2019 abounds; First, it’s the current trend: Have you noticed IGTV(Instagram TV)? or the fact that more videos are popping up on Facebook, have you tried using Insta live?

You should be creating videos and connecting with your clients! If I haven’t emphasized enough of the benefits, They include; more engagement, better client /brand connection, and space in the memories of your customers: this doesn’t come except you put your best foot forward when creating an AD.

Everyone loves good content and we remember a lot of ads years after because they connected with us on a personal level. In 2019 I have found some TV commercials very engaging because of how they connected to me. I didn’t just enjoy watching these ads but I took some notes on how we could improve our marketing campaigns across all the platforms we use for our businesses.

A case study I would like to use is the Airtel 4g commercials. Have you seen it? What did you think of it? I have seen the Indian, Uganda and Nigerian version and its appeal has been because of some consistent characteristics.

Listed below are some of these characteristics and they’ll help you create video ads that are worth remembering.

1. It is funny

If you have seen it there would be no need of me selling you on this fact. The way funny skits are quickly shared online is enough reason to know that funny is good. This campaign has humor appeal.

In creating marketing content we could sometimes tap into this and create something that makes your audience laugh. A saying goes that people mostly remember how you make them feel.

2. It is short

Having a funny story to tell is good but making it short while still hitting home the point or creating that awareness is better.

Content that is too long runs the risk of being overlooked or considered as dragging. I personally skip videos that are too long most especially when they are not well scripted.

ALSO READ: TYPES OF VIDEOS YOU SHOULD CREATE TO GROW YOUR BUSINESS

3. Emotional marketing

The concept of emotional marketing refers to the appeal of content to one’s state of mind. Wikipedia says emotional marketing is successful when it triggers an emotional response in the consumer which cannot be explained with logic.

 A lot of people would buy an Airtel 4g SIM card because of the emotional appeal of the commercials. It wouldn’t be based on the consistency of network against other telecommunications company.

To go with these strategies, your content has to be authentic and original, Neilsen corporation, a global marketing research company says content has to utilize two emotions that are effective for creating a connection: empathy and humor. (we mentioned funny at the start). 

Also, you must be consistent in your storytelling across all platforms to bring it to life. 

ALSO READ: MAJOR CHALLENGES SMALL BUSINESSES IN NIGERIA FACE AND HOW TO OVERCOME THEM

4. Localization

The fact that the storyline is one that most people can relate to, the fact that it reached into our culture and history putting things side by side with the benefits of advancement has worked to make the commercial a good one. 

Your Ads would do a lot better if your target market can relate to the storyline. These stories could be success stories of a product, video of a consumer just

like your prospective client, stories of hope or stories that depict the culture and trends your target audience can relate to.

5. Catchy Phrases and Clear Cut Messages

A catchy phrase gives your audience something to remember you by. Anytime I hear 4g is good or better and any other derivations I think of Airtel. We can capitalize on this.

The video ads resonate a clear message that 4g is better. It is important you have a clear message you want in the hearts of your clients.

Applying these insights in line with your business and marketing goals should produce desired results. Do not create content independent of your marketing goals (if you don’t have one you need one clearly written down) as this would enable your business to grow.

Let us know what your ads looked like in the first half of the year and what you think you can incorporate now.

ALSO READ: 5 SIGNS ITS TIME TO OUTSOURCE YOUR MARKETING

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Uncategorized

Video Adverts: Best Ways To Go About It

by Radarr Africa
written by Radarr Africa


As a business owner, you only have little spend when it comes to marketing which means you have to make good use of it.

Videos being the 21st-century marketing battleground is a dramatic understatement. According to one recent study, 43% of prospects said that they actually want to see more video content from brands.

Considering the fact that not only is half of all video content viewed on a mobile device, but an astounding 74% of mobile video viewers said that they were absolutely willing to refer others to their favorite videos. 80% of views on social media even happen on a mobile device, therefore stating the term  “Video Marketing” couldn’t be bigger or more important.

The most important thing to note is that just using a video isn’t enough to finish the job, The response you are looking for will have a huge impact on the type of video you choose to create, there’s a lot to videography we need to learn and thankfully this article will help put things in place.

1. Write a Script

Your script will be the heart and soul of your video ad, so it pays to take your time and really think through your script. Majority of people who comes across your content will never make it past the title. This is something that you need to not shy away from and you can only decide well when writing a script of what your video will entail. Don’t try to improvise, you understand your business better so if you take out the time to work on what’ll draw people’s attention to your video, It’s sure to work.

2. Tell a Story

Storytelling is an underestimated way of gaining a viewer’s attention. Most ads just go straight to the point and expect instant feedback whereas that only makes viewers skip the video after a few seconds. Having a captivating and visually arresting video in the first few seconds hits your audience hard. If you pay enough attention to the introduction of your story, you’ll get the attention of your audience for much longer because the story is what drives viewers to watch. Come up with out-of-this-world characters and a setting that people can invest in. Do the unexpected.

3.   Keep it short

A good advertising video should last for about 30seconds – 1 minute. It’s better to have multiple short videos than one long video. The average human attention span is 8 – 10 seconds. Only a really captivating video can convince your advertisers to finish the video therefore making a short video still has a 50% of full viewership.

4. Place a “Call to Action”

When the conversion opportunity is at the start, the audience doesn’t know why they should click and is more likely to skip the Call to Action, or worse, not watch the video.

When it’s in the middle, you can upset the natural rhythm and flow of your video. This interruption can take away from the user experience.

When it’s at the end, the fewest (but most engaged) viewers will see it.

A call to action is absolutely needed because it gives your customers a reason to click through to your business from your video ad. This can simply be your contact information but a special offer wouldn’t hurt.

Does your business run any promotions or special offers on holidays? If not, a holiday is definitely something you might want to consider.

Nonetheless, grab your smartphones/Camera and start making great videos for your brand or better still hire a professional such as Retrosoft Solutions ltd to give you amazing videos that’ll help turn prospects into qualified leads.

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