Public relations has, since the industrial age, been the essential element in the growth of businesses. It primarily relates to creating, managing and disseminating information in order to affect their public perception. With the evolution of technology, the positive impact of PR agencies on small, medium, and large-scale enterprises cannot be overemphasized. It continues to serve as one of the most effective means of creating brand exposure, converting strategies and influencing the perception of any brand.
Public Relations practice in Nigeria dates back to the colonial era in 1859 with the establishment of “Iwe Irohin” newspaper founded by Henry Townsend to sway the perception of the public, by making them believe that colonial rule was the best option for them. It has since evolved with time to what we observe today with individuals (celebrities) businesses and government agencies.
Public Relations has proven over time to establish commendatory mutual understanding between organizations and the public, this has led to a rise in PR agencies that work with individuals, corporate organizations and politicians in defining their public perception.
Some benefits of PR, when deployed right, include; enhanced visibility, positive perception, brand credibility, short and long term lead generation and sales growth amongst others.
We have compiled a list of top PR agencies in Nigeria (in no particular order) should you need to hire one.
- Media Panache
Media Panache is a public relations and communications company that specializes in helping clients and partners convey their desired messages effectively. They make use of pioneering PR approaches to solve the ever-demanding concerns of their esteemed clients. Although it was founded in 2016, its tenacity and swift delivery of outstanding performance have made them become a figure of authority in the media industry. The CEO of Media Panache and Forbes Under 30 nominee; Timilehin Bello, had this to say during his recently conducted interview with PM News Nigeria:
“At Media Panache, we focus on providing innovative PR solutions that work and have measurable results. We want to be seen as the ones that know how to leverage social data to convert campaigns to experiences, businesses to brands, and customers to loyal fans.”
The agency has numerous top African organizations like Tetra Pak West, Bank of Industry, MTN Foundation, Whogohost, Novartis, Sidmach, Seekmed, American Tv Magazine Program: Turning point and more on their clientele list.
- Evaluate Media
Evaluate media is a marketing, media and software development company that specializes in helping businesses of all strata grow better and faster in highly competitive environments. They have built a reputation as a formidable PR firm, launching a PR-Network that spans over 120 news platforms and 9 countries.
The company, founded in July 2019 by Collins Oforgu, has since built a solid reputation as the go-to marketing agency in Nigeria’s Real estate industry with strong leverage in the Education, Healthcare, Finance and Technology industries. They offer services ranging from digital advertising, Video advert production, website designs & development to public relations and content marketing.
The media company offers a bouquet of Products amongst which are PR-Network, Drag-On and Ravenn Sales Automator and Starlight created specifically to help small and medium scale businesses optimize their marketing and sales operations.
Their clientele includes top local and international brands like Palton Morgan Holdings, Damac, Landmark Africa, Cranfield University, Aston University and more.
- Red Media Africa
Red Media Africa is a PR and digital marketing agency in Nigeria founded by Debola Williams and Chude Jideonwo. It focuses on developing persuasive strategies that convert target audiences into staunch fans and also help brands build formidable identities, manage real-time crises and attract new clients by building relatable and adaptable focused-based markets for every PR campaign.
Their tenacity and effective deployment of solutions have made them a force to reckon with. In 2015, Statecraft, a division of the company, was awarded the official communications agency for the current Nigerian president; Muhammadu Buhari and was awarded the All-Africa Business Leaders Award in 2014.
The company owns subsidiary brands YNaija, The Future Awards Africa, Statecraft, and Rubbin Minds and manages Top Nigerian brands like Access Bank, Lifebuoy, Knorr, Heineken, Lipton, and more.
- Media Craft
Media Craft is a Public Relations and Integrated brand communications consultancy firm founded in 2003 by John Ehiguese. The company has since provided public perception management and digital marketing consultancy for top brands across Nigeria.
The company offers services such as Web design and Development, Search Engine Optimization, Brand Discovery and Design, Social Media Optimization, and Social Media Marketing.
Their clientele comprises brands like Rocknation Music, Edgenet Consulting, Eko Job Foundation, Tradetech, MZ Consulting Limited, Five Cowrie Creek, Chicco Nigeria, and more.
- Brooks and Blake
Brooks and Blake is a public relations firm that focuses on creating the right perception about a brand to the target audience. They strongly believe that the accurate projection and positioning of a brand can bring about the expected result. Founded in Nov 2012 by Taiwo Ogunwunmi, their range of services include but are not limited to Perception management, Strategic brand/ corporate PR and event management, media relations and inventory management issues management and mitigation, entertainment PR and publicity, and other related services.
The PR company won the Marketing World Award as the best public relations agency in Nigeria in 2017 for the fourth time in a row, placing them on a high pedestal amongst their other media peers
- Caritas Communications Limited
Caritas Communications Limited is a full-service public relations, reputation, brand management consultancy and digital engagement company that helps brands to build and retain a distinguishable reputation. Founded in 2009 by Adedayo Ojo, the media company has provided excellent brand management services for top brands like Schneider Electric, Mainone, MasterCard, pan ocean, Synlab and more.
The media company has since bagged Best for Reputation Management Award 2016 awarded by Corporate Vision (CV) Magazine, United Kingdom and Corporate Practitioner of Excellence Award, 2019 awarded by Nigeria Institute of Public Relation (NIPR).
Their list of services includes Reputation and brand management, strategic corporate communication, online reputation management, Government relations and public affairs, Issues and crisis communication, Media and communication advisory services, and stakeholder management.
Caritas Communications is a member of Association of Advertising Agencies of Nigeria (AAAN), Public Relations Consultant Association of Nigeria (PRCAN)as well as Nigerian-British Chamber of Commerce.
Honourable Mentions
These may be our unbiased pick of PR and brand communications agencies in Nigeria. But that’s not to say there aren’t several other notable PR firms developing amazing media services. Here are a few honourable mentions in no particular order;
- C&F Porter Novelli
- Integrated Indigo Limited
- Soul Comms
- JSP Corporate Communications
- TPT International
- BWL Agency
Place your comments below. Tell us if your favourite PR firm made our list or which agency you think should have made the list.
