Following the announcement that Zambia has been named the Best Leisure Destination in Africa in the 2024 Global Traveller Awards, Laurie Burr, Complex General Manager at The Royal Livingstone Hotel by Anantara, acknowledges this prestigious recognition as a testament to the relentless dedication and unparalleled hospitality of the Zambian nation’s tourism sector.
“Being recognised as Africa’s top leisure destination is a significant achievement for Zambia. This accolade not only highlights our country’s breathtaking natural beauty and vibrant culture but also underscores the hard work and commitment of everyone in the Zambian hospitality industry. This honour will undoubtedly boost tourism, providing a substantial contribution to our economy and fostering sustainable growth for our communities. We are proud to be part of this thriving sector and look forward to welcoming even more visitors to experience the wonders of Zambia.”
Zambia’s allure lies in its magnificent natural attractions, such as the iconic Victoria Falls, one of the Seven Natural Wonders of the World, and its rich wildlife, offering unparalleled safari experiences. The country is home to 20 national parks and 34 game management areas, covering about 30% of the country’s land area, making it a premier destination for eco-tourism and wildlife enthusiasts. Coupled with the naturally warm and welcoming hospitality that is the hallmark of Zambia, these elements create an irresistible draw for tourists from around the globe.
The government and private sector have been working hand-in-hand to improve infrastructure and promote sustainable tourism practices. This recognition comes at a time when Zambia is investing heavily in its tourism infrastructure, including upgrading roads, airports, and hospitality facilities to enhance the visitor experience. Additionally, efforts are being made to promote cultural tourism, showcasing the diverse heritage and traditions of Zambia’s 72 ethnic groups.
We celebrate this recognition and remain committed to showcasing the best of what Zambia has to offer. This accolade serves as a motivation to continue enhancing our services and preserving the natural and cultural treasures that make Zambia a unique and sought-after destination. We invite travellers from all over the world to discover the beauty and hospitality of Zambia, ensuring unforgettable experiences that support the growth and sustainability of our tourism sector.
