Fidelity Bank Ghana has flagged off its third annual Sustainability Month, with a bold message encouraging individuals, businesses, and communities to take real action for the environment and for social good. The 2025 edition, themed “Sustaining Our World: Collaborating for a Greener Future,” was officially launched by the bank’s leadership in Accra as part of its efforts to push environmental sustainability and social impact.
Julian Opuni, the Managing Director of Fidelity Bank Ghana, used the occasion to stress that sustainability must no longer be treated as an afterthought. He said financial institutions like banks have a critical role to play in building resilience against climate change and supporting inclusive development.
“Sustainability should be at the core of our financial strategies and purpose. We must go beyond policies and take deliberate, accountable action that benefits future generations,” Opuni said.
He challenged stakeholders across sectors to respond to climate risks with purposeful innovations and to support vulnerable groups who are often left behind in development plans.
As part of the month-long campaign running throughout August, the bank has lined up a series of public events and educational activities to engage customers, communities, and staff. The activities are designed not only to raise awareness but also to drive real behavioural change on environmental and social issues.
One of the major highlights is a Community Cleanup exercise scheduled for August 8, which will be carried out in collaboration with a popular sanitation advocacy group known as the Buz Stop Boys. The bank’s staff and volunteers are expected to clean selected areas across Accra to promote hygiene and environmental cleanliness.
Every Friday this month, Fidelity Bank employees will also lead what they call “Green Fridays.” On these days, staff members will distribute tree seedlings to customers at various bank branches and also track the growth of trees planted in earlier campaigns. This is part of a broader nationwide reforestation project, which is targeting areas that have suffered environmental degradation over the years.
Another innovative activity is the weekly free electric vehicle rides across Accra. The initiative is aimed at promoting the use of clean energy and reducing air pollution. Fidelity Bank is also using this opportunity to highlight its green finance products, especially loans that support renewable energy and electric vehicles.
The bank will observe a Climate Action Week midway into the campaign. During that period, Fidelity will showcase financing solutions for clean energy, host online discussions, and offer special webinars every Wednesday. The topics will cover sustainable infrastructure, effective waste management, and other practical environmental issues.
On August 22, the bank will organise a major beach cleanup, bringing together staff, volunteers, and environmental advocates to clean coastal areas and raise awareness about marine pollution. Throughout the month, there will also be interactive sustainability-themed quizzes and giveaways aimed at educating the public and rewarding eco-friendly knowledge and behaviour.
Fidelity Bank is not only focused on the environment. The bank is also shining a light on social causes. For instance, the Creative and Cultural Fund under its Orange Inspire programme is offering grants and low-interest loans to young creatives across Ghana. Meanwhile, its Empower All initiative continues to support persons with disabilities by offering financial inclusion, skills training, and accessible banking services.
The grand finale of the month will be a national sustainability conference. This flagship event will bring together business leaders, government officials, environmental experts, and social entrepreneurs to discuss how Ghana can move from talk to action on climate and inclusive growth.
Nana Yaa Afriyie Koree, who heads the Partnerships, Sustainability and CSR unit at the bank, appealed to customers and the general public to be part of the change.
“We believe that small, purpose-driven actions by individuals and organisations can produce massive impact over time. We are calling on our partners, communities and customers to join us in this journey to make a real difference,” she said.
Fidelity Bank’s Sustainability Month is more than just a PR campaign. It reflects the bank’s growing commitment to environmental protection, community development, and responsible finance — making it one of the few banks in the country that have embedded sustainability into their core business identity.
