Morocco is preparing to host its first-ever Agro Export Day on November 19, 2025, in Casablanca, as part of a major push to expand the country’s presence in global food markets. The event will be organised by the National Federation of the Agri-Food Industry (FENAGRI) and will take place at the Hyatt Regency Casablanca.
According to FENAGRI, the theme for this inaugural edition will be “Made in Morocco, Desired Worldwide: Exporting Moroccan Agro-Food Quality.” The goal is to position Morocco as a key hub for agro-food exports, linking Africa, Europe, and the Middle East, while promoting the quality of products under the “Made in Morocco” brand.
The one-day programme will bring together government agencies, agro-food industry leaders, international buyers, economic decision-makers, and experts in food marketing. Organisers say the discussions will focus on making Morocco’s food industry more competitive and sustainable, while creating new opportunities for local producers to reach international markets.
The event will feature high-level conferences, thematic panel discussions, B2B networking sessions, and an exhibition showcasing Morocco’s top agro-food products. It will also provide a platform for agri-tech startups, innovative cooperatives, and certification bodies to demonstrate how they meet international standards in sustainability, quality, and traceability.
In the morning session, speakers will explore global consumption trends and highlight the Moroccan products with the strongest export potential. European distributors, African buyers, and successful Moroccan exporters will share real-life market experiences, offering insight into consumer preferences and trade requirements.
The afternoon will be dedicated to business matchmaking between Moroccan producers and foreign buyers. This will serve as an opportunity to build commercial relationships, discover new products, and negotiate potential deals. FENAGRI hopes these meetings will lead to long-term export contracts and partnerships that can boost Morocco’s food industry revenue.
Organisers emphasised that sustainability, innovation, and international certifications will be major talking points. The aim is to encourage producers to invest in eco-friendly practices, adopt cutting-edge agricultural technology, and secure certifications that increase their credibility in competitive markets such as the European Union, Gulf states, and North America.
Morocco’s agro-food industry has already made progress in recent years, with products like citrus fruits, berries, olive oil, and processed seafood gaining recognition abroad. However, sector leaders say there is still untapped potential, especially in processed foods, organic products, and value-added agricultural goods.
Industry watchers believe that Agro Export Day could help address key challenges facing Moroccan food exports, such as limited market diversification, price competition, and the need for stronger branding. By bringing together buyers and sellers in the same space, the event is expected to create an environment for practical solutions and tangible business deals.
FENAGRI has also indicated that this event will become an annual gathering, serving as a permanent platform for exchange between Moroccan agro-food stakeholders and their international counterparts. The long-term vision is to strengthen Morocco’s role as a trusted agro-export hub that can supply high-quality, traceable, and sustainably produced food to global markets.
With Morocco aiming to boost its food industry exports significantly in the coming years, November’s Agro Export Day could mark an important step in its agro-diplomacy strategy—using agricultural trade not only as an economic driver but also as a tool for strengthening international ties.
