Uganda’s homegrown tech brand, BLACK, is making waves in the electronics market once again. This Saturday, the pioneering Direct-to-Consumer (D2C) audio and wearables brand will officially open the doors to its newest retail outlet at Acacia Mall in Kampala.
BLACK has gained popularity across the country for its sleek designs, bold branding, and commitment to combining cutting-edge technology with local lifestyle needs. With this new store, the brand is taking a major step forward in its mission to make quality personal tech more accessible to everyday Ugandans.
From students and creatives to professionals on the go, BLACK’s product range has something for everyone. The company is well-known for its smartwatches, wireless earbuds, Bluetooth headphones, portable speakers, and charging accessories — all built to suit the fast-paced, mobile-first lifestyle of young consumers in Africa. Each product comes with a one-year warranty, reinforcing the brand’s commitment to durability and customer satisfaction.
The Acacia Mall launch is expected to draw a crowd of tech enthusiasts, influencers, and loyal customers who have followed the brand since its early days online. BLACK’s strong presence on social media and direct engagement with customers has been a key part of its success, building a vibrant community around stylish, functional, and affordable tech.
The company’s Direct-to-Consumer approach cuts out middlemen and allows them to offer high-performance products at competitive prices — a model that has helped BLACK grow rapidly in Uganda’s evolving tech ecosystem.
As part of the grand opening, BLACK is likely to feature exclusive launch-day discounts, live product demos, and giveaways to mark the celebration. The new store at Acacia Mall will provide a hands-on experience for customers who want to test out products before buying, offering both convenience and personal service.
With increasing demand for tech gadgets and audio wearables across Africa, BLACK is positioning itself as a leading local alternative to global brands. Its focus on user-friendly innovation, stylish aesthetics, and community-driven growth is helping the brand stand out in a crowded market.
As BLACK expands its footprint with physical stores and continues to build on its D2C model, Saturday’s opening is not just about retail — it’s about building a Ugandan tech legacy.
