Luno, a global cryptocurrency trading platform, has officially re-entered the Kenyan market with a new and improved platform that allows users to buy, sell, and hold popular cryptocurrencies like Bitcoin, Ethereum, and USDT using the Kenyan Shilling (KES). The relaunch, announced by Apollo Sande, Luno’s Country Manager for Kenya, comes with a user-friendly interface, enhanced security, and a strong focus on compliance with local regulations.
Apollo Sande described Kenya as one of the most promising and active crypto markets in Africa, driven by a population that is not only tech-savvy but also open to innovative financial solutions. “We’re excited to officially relaunch in the Kenyan market with a full suite of crypto trading services tailored for both individual investors and institutional users. Kenya is one of the most dynamic crypto markets in Africa, with a highly informed, tech-savvy population,” Sande said.
The relaunch comes at a time when more Kenyans are turning to digital currencies for investment, remittance, and savings. Luno’s new platform allows users to trade directly in Kenyan Shillings through pairs such as BTC/KES, ETH/KES, USDT/KES, and USDC/KES. In addition to local trading pairs, global pairs like BTC/USDT are also supported, enabling Kenyan users to engage in international crypto arbitrage opportunities.
One of the key features of the new Luno platform is its zero-commission trading model, which allows users to buy and sell cryptocurrencies instantly without additional charges. Users can also earn rewards through referral programs and incentives for active usage, making it more attractive for new and existing investors.
The relaunch of Luno in Kenya marks a return after nearly a decade. The platform previously operated in the country under the name BitX between 2013 and 2014. Since then, Luno has expanded its operations globally and now serves over 15 million users in more than 40 countries. Importantly, the company boasts a spotless security record, with no breaches since its founding over 12 years ago.
Luno’s focus on safety and regulation sets it apart in a market where peer-to-peer (P2P) crypto platforms are common but sometimes unreliable. Many users of P2P platforms have complained of fraud, delays in execution, and lack of accountability. Sande noted that Luno’s entry aims to address these issues by offering a fully regulated and transparent trading environment. “We are committed to supporting responsible crypto adoption in Kenya, and we take consumer protection seriously,” he said.
As Kenya works on finalising a regulatory framework for digital assets, platforms like Luno are positioning themselves as responsible players ready to work with government and regulatory agencies. The company’s long-term goal is to contribute to the country’s digital economy by improving access to financial technology and promoting innovation.
The Luno app is already available for download on both Android and iOS platforms, and also accessible through web browsers. It supports mobile money services for easy deposits and withdrawals, real-time KES trading, and offers local customer support. In addition to trading services, the app also features educational resources to help beginners understand crypto markets and make informed investment decisions.
Luno’s return is expected to increase competition in Kenya’s growing digital asset space. While several international and local platforms operate in the country, few offer seamless integration with the local currency, which has been a barrier for many first-time users. With features tailored to local needs—such as KES trading pairs and mobile money integration—Luno could become a preferred platform for both new and experienced traders in Kenya.
Kenya has been recognised as one of Africa’s most active cryptocurrency markets, often ranking among the top in terms of usage, especially for peer-to-peer crypto trading. As internet access improves and more people seek alternative investment options, platforms like Luno have the opportunity to contribute meaningfully to financial inclusion.
By combining ease of use, regulatory alignment, and investor protection, Luno’s re-entry is likely to boost confidence among users and attract new interest in digital currencies across the country.
