First Bank of Nigeria Limited has inaugurated its fifth fully automated branch, the FirstBank Digital Xperience Centre, located on Admiralty Way in Lekki, Lagos State. This initiative is part of FirstBank’s commitment to enhancing customer experience through advanced digital solutions.
During the launch, FirstBank Group CEO, Olusegun Alebiosu, emphasized the bank’s dedication to staying ahead in the digital banking landscape. He stated, “The future of banking is digital, and we are committed to exceeding our customers’ expectations with innovative products.” Alebiosu highlighted that traditional brick-and-mortar banking is rapidly being replaced by digital services, and the Digital Xperience Centre represents a significant advancement in providing world-class banking experiences.
The newly inaugurated centre in Lekki joins other Digital Xperience Centres previously launched in strategic locations, including Adetokunbo Ademola branch in Victoria Island, University of Ibadan, Wuse branch in Abuja, and Banana Island. These centres are designed to meet the evolving needs of customers, enabling them to navigate the digital banking landscape with confidence.
Abimbola Kunle-Ajayi, Group Head of Branch Operations and Services (Lagos & West), assured customers of the safety and security of transactions conducted at the Digital Xperience Centre. She noted that the bank has implemented robust measures, including biometric verification and One-Time Passwords (OTP), to protect customer accounts and ensure transaction security.
Kunle-Ajayi also mentioned that customers can perform various transactions at the centre, such as requesting e-payment cards, making cash withdrawals through ATMs, and depositing cash using automated machines. She emphasized that the turnaround time for these services has been improved, enhancing overall customer satisfaction.
The launch of the Digital Xperience Centre aligns with FirstBank’s strategy to cater to the new generation of bank customers who prefer digital channels for their banking needs. Alebiosu observed that many customers now conduct transactions using Point of Sale (PoS) terminals, Unstructured Supplementary Service Data (USSD), bank transfers, and mobile banking. He noted that even small-scale businesses have embraced digital banking, reflecting a significant shift in banking habits.
This development underscores FirstBank’s commitment to leveraging technology to provide seamless and efficient banking services. By expanding its network of Digital Xperience Centres, the bank aims to enhance accessibility and convenience for its customers, reinforcing its position as a leader in the Nigerian banking industry.
