In a move to further cater to the diverse culinary preferences of Nigerian consumers, GBFoods Nigeria has unveiled five new products aimed at enhancing meal experiences while offering convenience and affordability to food vendors and home cooks across the country.
The new additions to the company’s growing product lineup were revealed by Vincent Egbe, Managing Director of GBFoods Nigeria, during a high-profile launch event held in Lagos with key stakeholders in the food and hospitality industry in attendance.
Egbe explained that the products are a direct response to the evolving tastes and demands of Nigerian consumers, particularly those looking for cost-efficient, accessible, and flavour-rich culinary solutions.
“Whether it’s helping food vendors save time and cost, or giving families access to affordable, hygienic, nutritious, and great-tasting food options, we are innovating with purpose,” Egbe stated. “We remain committed to creating solutions that improve lives today and support a sustainable and flavourful future for generations to come.”
One of the standout innovations in the new lineup is the Bama Shawarma Mix, which has already been hailed by professionals in the culinary field. Hilda Baci, renowned chef and GBFoods ambassador, described the product as a “game changer” for food creators at all levels.
“This is more than just a seasoning—it’s a complete flavor experience. The Bama Shawarma Mix captures the rich, smoky taste of traditional shawarma, bringing that essence into everyday cooking without the hassle and time-consuming prep of traditional methods,” said Baci.
She added that the product isn’t limited to shawarma preparation alone, as it can be used to elevate a wide variety of dishes. “As someone who’s constantly creating meals that balance taste, quality, and time, Bama Shawarma Mix comes in handy for home cooks and professionals alike,” she noted.
Also speaking at the event, Oreoluwa Atinmo, Marketing Director of GBFoods Nigeria, emphasized that the company is creating culinary innovations that had not previously been industrialised in the local market.
“We are creating a flavour that was never industrialised before. This is about bringing intense flavours and convenience to people who need to cook fast without compromising on taste or quality,” Atinmo said.
The launch further underlines GBFoods’ commitment to empowering food entrepreneurs, supporting households, and strengthening local food culture through continuous innovation.
GBFoods, which owns popular brands such as Gino, Bama, and Jago, has been a prominent player in Nigeria’s food processing and manufacturing sector, combining deep local insights with global expertise to meet consumer needs.
With Nigeria’s fast-growing population and a booming food industry, the company’s latest move is seen as part of a strategic effort to cement its leadership in the ready-to-use food and seasoning segment.
By prioritising affordability, ease of use, and authentic taste, GBFoods is offering solutions that resonate with both traditional and modern cooking styles—helping people cook faster, tastier, and more economically.
