Guaranty Trust Bank (GTBank) has informed its customers that there will be an increase in the fee for SMS transaction alerts, effective from Thursday, May 1, 2025. The new charge will rise from ₦4 to ₦6 per message.
The bank made the announcement in a notice sent to customers on Wednesday, April 30, 2025. In the message, GTBank wrote, “Dear valued customer, please be informed that effective Thursday, May 1, 2025, the SMS transaction alert fee will increase from ₦4 to ₦6 per message.”
The bank explained that this increase was necessary due to the recent hike in telecom service charges. “This adjustment is due to a recent increase in telecom rates as communicated by the telecommunication service providers,” GTBank said in the notice.
The move comes as part of the bank’s efforts to align with the growing costs of telecom services in the country. SMS alerts are an essential service that helps customers track their financial transactions and keep an eye on their accounts. GTBank also emphasized that transaction alerts are important for customers to stay in control of their finances and detect any suspicious activity quickly.
GTBank further highlighted the significance of SMS alerts, saying, “Kindly note that transaction alerts are important and help you keep track and stay in control of activities on your account.” This notification is aimed at ensuring customers understand the role SMS alerts play in securing their financial activities and staying informed.
While the bank is increasing the fee for SMS transaction alerts, it has also given customers the option to opt out of receiving SMS alerts altogether. Customers who do not wish to continue receiving SMS alerts can update their preferences by filling out the transaction alert form available on the bank’s website. They can then send the completed form to the email address gtbankmailsupport@gtbank.com. The bank assures customers that alternative methods of receiving notifications are available for those who prefer not to use SMS alerts.
For customers who need further assistance or have questions about the new fee structure or how to update their preferences, GTBank has urged them to contact the bank’s customer service team. The bank has provided dedicated customer service helplines for this purpose, ensuring that customers can reach out for support when needed.
GTBank’s decision to raise the SMS alert fee comes as telecom costs rise across the country. The bank’s explanation reflects the growing pressures on businesses, especially in the financial services sector, to adjust their pricing in response to increased operating costs. While some customers may be concerned about the fee increase, the bank has made efforts to explain the reasons behind the change and offer alternatives to those who do not wish to pay the additional charge.
