Africa’s leading digital payment and commerce company, Interswitch, has launched a new Masterbrand campaign aimed at showcasing its crucial but often unseen role in powering the day-to-day lives of Africans. The campaign, which builds on the company’s ‘Never Stop’ brand philosophy, was officially unveiled on Wednesday, June 25 at a premiere screening held at the Interswitch Innovation Lab in Victoria Island, Lagos.
The brand’s latest television commercial is not just another corporate advert. According to Cherry Eromosele, Executive Vice President of Marketing and Communications at Interswitch Group, it is a “cultural moment” that represents the company’s vision to enable progress, empower dreams, and support the rhythm of commerce and connectivity across Africa.
“This commercial is not just a brand film; it is a cultural moment. It reflects who we are and why we exist—to empower progress and fuel the heartbeat of connection across Africa,” Eromosele said during the launch.
The new campaign is deeply rooted in storytelling, visuals, and emotional impact, making it a departure from the traditional style of corporate marketing. It features real-life scenarios involving commuters, traders, students, mothers, and entrepreneurs, each representing how Interswitch’s digital infrastructure supports their daily hustle and critical life moments—from mobile payments and health transactions to education and small business operations.
The launch event was designed as an experience-first gathering that brought together media professionals, tech innovators, and creative influencers in a unique atmosphere. The focus was on connecting emotionally with the audience, rather than just announcing a new product.
Speaking on the creative direction of the commercial, Tomi Ogunlesi, Divisional Head for Brands, Communications, Content and Storytelling at Interswitch, explained that the team intentionally rejected the use of AI in the production of the ad. Instead, they opted for a more human touch, driven by a team of African creatives.
“In an age where automation is increasingly glorified, we are essentially making a bet on human connection. We made a conscious choice to tell this story with heart—to let people see themselves, their families, and their daily hustle reflected on screen,” Ogunlesi explained.
The commercial has already begun making waves across digital platforms, with viewers praising its emotional richness and authenticity. It reaffirms Interswitch’s position as more than a fintech company, but a vital force for inclusive development and cultural relevance across the continent.
According to Eromosele, Interswitch’s contribution to African society is “often invisible but always present,” powering not just transactions but the ambitions and transitions of millions across Nigeria and beyond.
The campaign also aligns with Interswitch’s vision of humanising technology. By highlighting its impact across sectors like healthcare, education, transport, and energy, the brand hopes to demonstrate that technology, when designed with empathy, can drive meaningful change.
This marks a new chapter in Interswitch’s over two-decade journey in the fintech space, where it has played a vital role in shaping Nigeria’s and Africa’s digital economy. The company’s infrastructure supports countless digital transactions, ensuring that businesses, individuals, and institutions enjoy secure, reliable, and innovative payment solutions.
As the financial technology landscape in Africa continues to evolve, Interswitch’s latest campaign signals a deeper focus on connection, relevance, and shared African identity—reminding the continent that even though the brand may operate in the background, its impact is deeply woven into the fabric of everyday life.
