Digital savings platform, Jollof+, has revealed that Nigerians using the platform have saved nearly ₦10 billion ahead of the company’s first anniversary. The platform, created by Baobab Nigeria, shared this milestone in a statement released on Tuesday, describing it as a reflection of growing trust among Nigerians seeking to build wealth in a secure and stress-free way.
Jollof+, launched less than a year ago, has grown from just a digital product into what it describes as a financial movement helping thousands of Nigerians take back control of their finances. The platform blends technology with the reliability of traditional banking to offer a secure, easy-to-use savings tool tailored to the realities of Nigerians.
Baobab Nigeria, the parent company of Jollof+, operates 38 branches across Nigeria and is regarded as one of the country’s trusted financial institutions. This strong backing has boosted confidence in Jollof+ as a credible and safe place for users to grow their savings.
Speaking on the achievement, Eric Ntumba, CEO of Baobab Nigeria, said the platform was designed with a promise to Nigerians — a promise of safety, simplicity, and financial empowerment. “We did not just build a platform; we built a promise. Hitting close to ₦10 billion in user savings in less than a year is a sign that we are living up to that promise,” Ntumba said. “This figure is not just symbolic in its precision but poetic in its message — a rising community of Nigerians taking charge of their future.”
Jollof+ is focused on helping everyday Nigerians—workers, traders, students, and families—save money in a way that’s flexible and achievable. The app supports various savings habits, allowing daily, weekly, or monthly contributions, and includes auto-save features, goal-based savings plans, and even group savings options.
According to Babatunde Baruwa, Chief Innovation and Digital Strategy at Jollof+, the platform is built for people with clear goals and plans. “Our users are not gamblers; they are planners, dreamers, and doers, and they deserve a platform that treats their hard-earned money with the respect and protection it deserves,” Baruwa said.
The platform’s upcoming anniversary is expected to come with new updates aimed at expanding its reach and improving user experience. These include new investment options, financial education content, and strategic partnerships to deepen financial literacy and boost engagement among Nigerians. Jollof+ also plans to improve accessibility by exploring new markets and ensuring that more Nigerians can take advantage of the service.
Many users have been using Jollof+ to save for key life needs such as house rent, school fees, business capital, emergency funds, and long-term dreams like travel or home ownership. With the cost of living rising, especially in urban centres, Nigerians are seeking digital tools that support their financial planning without high fees or risky conditions.
The success of Jollof+ shows how fintech platforms can go beyond hype and actually meet real needs in Nigeria’s evolving financial ecosystem. The company’s growth also aligns with the broader trend of digital savings and wealth-building tools gaining popularity as Nigerians look for alternatives to traditional savings models that often lack flexibility and transparency.
As Jollof+ approaches its first anniversary, the nearly ₦10 billion in savings so far signals a strong vote of confidence from users. With its plans for expansion and innovation, the platform aims to continue helping more Nigerians achieve financial freedom, one saving goal at a time.
