Lasaco Assurance Plc has held its 2025 Customer Forum for the northern region in Abuja, bringing together policyholders, brokers, corporate clients, and insurance stakeholders to discuss ways of improving customer satisfaction and boosting service delivery in the region.
In a statement released on Tuesday, the company said the event was part of its continued efforts to interact directly with customers across the country and tailor its offerings to the evolving expectations of different markets, especially in Northern Nigeria.
Speaking at the forum, the Managing Director of Lasaco Assurance, Mr. Razzaq Abiodun, gave an overview of the company’s performance over the past year. He highlighted the firm’s steady growth in revenue, its digital transformation efforts, and key restructuring initiatives aimed at positioning the company for long-term success in a rapidly changing insurance industry.
Abiodun said Lasaco is investing in new technologies and customer-focused systems to improve claims processing, communication, and service efficiency. He said the insurance firm is determined to lead innovation in Nigeria’s insurance sector by building a responsive and reliable company that meets the needs of all its clients.
The Regional Manager for the Northern Region, Mr. Kunle Hamza, welcomed participants to the event and stressed that customer engagement is a key part of Lasaco’s strategy. He said the company sees direct interaction with clients not just as a feedback tool, but as a partnership that drives better product development and improved customer service.
He added that understanding customers’ pain points allows the company to make informed decisions that align with real needs.
One of the key features of the Abuja forum was an interactive session where participants gave feedback on issues affecting them. Clients raised concerns about delays in claims processing, limited access to some insurance products, communication challenges, and the need to improve service delivery in less urban areas.
Brokers and corporate clients also emphasised the need for stronger relationships and regular updates on product offerings and changes in policy terms. They called for better digital access, simplified processes, and faster resolution of customer complaints.
Head of Strategy at Lasaco Assurance, Mr. Adedayo Adetokun, responded by stating that the company is working on a comprehensive digital roadmap that will soon introduce multiple platforms designed for different customer categories. He also mentioned that the firm is investing in human capital, including training and recruitment of skilled professionals, to raise service standards and boost operational performance.
He assured attendees that Lasaco is not just listening to feedback but is already implementing strategies to address the issues raised.
In his closing remarks, Mr. Muyiwa Anwoju, General Manager of Sales, appreciated the honesty and openness of the participants. He said all feedback received during the forum would be documented and factored into Lasaco’s internal improvement plan.
“This forum has shown once again that our customers are our most important partners. Your insights and observations will guide us in building a better Lasaco,” he said.
Lasaco Assurance, which has been operating for decades in Nigeria’s insurance sector, says the Abuja customer forum is one of several it plans to hold across the country this year. The forums are part of its renewed commitment to strengthening customer trust and expanding its footprint through better service and product innovation.
The company also encouraged attendees to continue engaging with Lasaco through its digital channels and regional offices for ongoing support and communication.
