Nigerian marketing professional Anietie Udoh, who currently serves as Divisional Director of Marketing at Marketing Edge magazine, has been appointed as a juror for the prestigious 2025 International ECHO Awards. The appointment represents another milestone in his fast-rising international career and highlights the growing influence of African marketing professionals on the global stage.
According to an official message released by the ECHO Awards Committee and signed by Agustina Pasos, Udoh was chosen based on his expertise and outstanding contribution to marketing and communications. “We’re thrilled to inform you that you’ve been selected as a juror for the International ECHO Awards 2025. Your role will be to help us identify the best data-driven marketing campaigns from around the world. We’re excited to have your perspective on board,” the committee stated.
The International ECHO Awards, which were established by the Association of National Advertisers (ANA) in the United States, are widely recognised as one of the most prestigious global awards in marketing. The competition celebrates excellence in campaigns that combine creativity, innovation, and measurable impact. Over the years, the awards have set the standard for data-driven marketing, making Udoh’s inclusion on the jury a significant recognition of his professional achievements.
Udoh’s appointment adds to an impressive list of recent international honours. In the last year alone, he has served as a juror for the 2025 International Content Marketing Awards, the PR Power List 2025 curated by GLG Communications and The Guardian Nigeria, and the 2025 Effie Awards South Africa, organised by the Association for Communication and Advertising. Each appointment has further established his reputation as a thought leader in marketing communications, both within Africa and internationally.
With close to 20 years of experience across journalism, public relations, and integrated marketing, Udoh has played an important role in shaping Nigeria’s marketing landscape. At Marketing Edge, he has led initiatives that have strengthened international partnerships with global institutions such as Cannes Lions, The Loeries, and the New York Festivals. These partnerships have helped to position Nigerian media and marketing professionals more prominently on the global stage.
Earlier in 2025, Udoh was also recognised as the only African finalist for the Native Advertising Marketer of the Year, underscoring his rising profile. He further served as a Grand Jury Member for the AME Awards, an international platform that honours the world’s most innovative advertising and marketing effectiveness campaigns.
Industry observers note that his appointment to the ECHO Awards jury is not just a personal achievement but also a reflection of the growing recognition of African talent in the global creative economy. For Nigeria, it signals a stronger presence in global marketing discussions and highlights the country’s role in shaping the future of advertising and branding.
Speaking on his selection, industry peers in Nigeria have described Udoh as an innovator and leader who has consistently worked to elevate the standards of marketing practice. His ability to bridge local expertise with global platforms has made him one of the standout figures in the Nigerian marketing and communications industry.
As a juror for the International ECHO Awards, Udoh will be tasked with assessing some of the world’s best marketing campaigns, focusing on creativity, effectiveness, and data-driven results. The appointment gives him a unique opportunity to contribute to global industry standards while showcasing the capabilities of Nigerian professionals.
His growing list of international recognitions demonstrates the increasing visibility of African voices in spaces that were once dominated by Europe and North America. Experts believe Udoh’s influence will inspire younger marketers across Nigeria and Africa to pursue excellence in their careers, while also positioning the continent as a hub for creative and data-driven marketing solutions.
For Nigeria, his success story is another reminder of the country’s wealth of professional talent and its ability to compete at the highest level of global industries.
