To mark this year’s World Milk Day, Peak Milk, one of Nigeria’s leading dairy brands, has called on Nigerians to increase their daily milk intake to improve national health and nutrition. The brand noted that only 40 per cent of the 1.6 billion litres of milk consumed in Nigeria annually is produced locally, highlighting a significant gap in self-sufficiency.
In a statement made available during the celebration, Omolara Banjoko, Marketing Manager at Peak Milk, stressed the importance of milk in daily diets, especially for Nigerian families facing nutritional challenges.
“We didn’t just celebrate World Milk Day; we sparked a movement that connects nutrition with kindness,” Banjoko said, referring to the brand’s new initiative titled ‘Stir A Cause With Peak’.
According to her, the campaign was not just about promoting milk consumption, but also about promoting kindness and community spirit. Through this initiative, Peak Milk combined nutrition education with social responsibility, encouraging Nigerians to show compassion while understanding the health benefits of milk.
The campaign featured popular celebrity influencer Asher Kine, who helped drive online and offline engagement. Influencers, local communities, and everyday Nigerians took part in the campaign, which included acts of kindness, online challenges, and nutrition-focused events. Social media users were encouraged to share their stories using dedicated hashtags, helping spread awareness to wider audiences.
Speaking on the initiative, Peter James, Brand Manager for Peak Milk, explained that ‘Stir A Cause’ was designed to help reframe milk as a daily nutritional staple, especially during breakfast — a meal often overlooked in many households.
“This initiative strengthened our commitment to breakfast nutrition, ensuring families see milk as an essential part of a healthy diet,” James said.
He also noted that the campaign included street activations, supermarket promotions, and direct community outreach, collectively reaching over 500,000 Nigerians. Thousands were said to have participated by performing and sharing their own small acts of kindness tied to nutrition or family health.
Peak Milk, a product of FrieslandCampina WAMCO Nigeria, has been active in promoting dairy consumption and nutrition in the country for decades. The company has also partnered with local dairy farmers in several northern states to help improve milk collection and supply.
However, despite these efforts, Nigeria still falls behind in local milk production. Experts say that the country relies heavily on imports to meet dairy demand, and without a strategic shift towards local dairy farming and investment in animal husbandry, the deficit may continue to grow.
According to Banjoko, Peak Milk’s approach is to empower consumers with knowledge and access, while working with partners to address the broader issues around food security and agricultural development. She encouraged other brands and stakeholders to join the effort in driving healthier eating habits and supporting local dairy value chains.
As global conversations around sustainable food systems and nutrition continue, Peak Milk’s campaign serves as a timely reminder of the role that milk — a simple, accessible product — can play in improving public health.
The World Milk Day initiative, launched by the Food and Agriculture Organization (FAO) of the United Nations, is celebrated annually on June 1st to recognize the importance of milk as a global food. Nigeria joins other countries in using the day to raise awareness about the benefits of dairy consumption, especially in young children and adults who face dietary deficiencies.
As Peak Milk continues its advocacy through campaigns like ‘Stir A Cause,’ many are hopeful that such efforts will not only promote better nutrition but also revive conversations around investing in local dairy production and achieving self-sufficiency in the long term.
