A Lagos-based technology firm, Prime Startups, has reiterated its dedication to turning innovative ideas into commercially successful businesses. The company said its focus is not just on nurturing bright startup ideas, but on helping them grow into sustainable, job-creating companies that can compete globally.
Speaking at a press briefing held at the UNDP Innovation Centre in Ikoyi, Lagos, Olumide Olayinka, a Partner at Prime Startups, said the company has evolved over the years from being ecosystem builders to becoming growth accelerators and strategic partners to African entrepreneurs.
According to him, “Our journey over the last ten years has been about more than just finding promising startups; it’s about moulding them into resilient, market-leading companies. We get excited about the innovative idea, but we are passionate about the commercial success that follows because that’s where true, sustainable impact lies.”
He added that every job created, every market entered, and every dollar raised is proof of the vast potential of African entrepreneurship, and a reflection of Prime Startups’ unwavering support.
Olayinka explained that the company’s work is driven by a philosophy embedded in its operations—supporting founders all year round, facilitating cross-border partnerships, and working with policymakers to promote startup-friendly regulations. He noted that Prime Startups pays special attention to building strong operational structures, expanding market access, and ensuring startups are financially attractive to serious investors.
Also speaking at the event, Mr. Sinari Daranijo, a member of the Board of Trustees of the Lagos State Employment Trust Fund (LSETF), stressed the importance of government support in scaling small businesses. He said the ripple effects of growing businesses—across sectors such as logistics, retail, technology, and finance—lead to massive job creation and sustainable careers for thousands of young people across Nigeria and the continent.
“These companies are not just solving problems; they’re building industries. From customer service agents to tech developers and operations managers, these roles are shaping the future of work in Africa,” Daranijo said.
Head of Marketing at Carbon, Nnena Onyewuchi, also applauded Prime Startups’ strategic approach and expressed support for deeper collaboration. She highlighted the role of fintech in empowering businesses and urged other stakeholders to back local innovation with real capital and long-term support.
Other notable participants at the event included Dimeji Timothy, Country Manager at Indrive, and Isioma Utomi, Lead at Women Who Launch and founding member of Lagos Startup Week, both of whom echoed the call for more meaningful partnerships and scale-focused interventions in the startup space.
As Lagos Startup Week 2025 takes place this week at the Civic Centre, Victoria Island, with the theme “DND – Disrupting the Next Decade,” the conversation around growth and scalability in African tech has gained new momentum. Prime Startups is one of the headline supporters of the event, using the platform to showcase stories of ventures that have successfully transitioned from small ideas into impactful enterprises.
The company’s emphasis on commercial outcomes—rather than just flashy launches—sets it apart. Prime Startups offers founders access to strategic mentorship, valuable networks, and market intelligence that help them expand beyond Nigeria into other African and global markets. This strategy, according to the company, helps increase revenue, grow market share, and improve appeal to both local and international investors.
By focusing on scale and sustainability, Prime Startups is not only bridging the gap between innovation and execution but also proving that African tech is ready for the global stage. The organisation’s long-term goal is to help Africa build globally competitive businesses that contribute significantly to job creation and GDP growth.
In a space often crowded with buzzwords and pitch decks, Prime Startups is placing emphasis on results, resilience, and real value. Its mission to convert the continent’s abundant ideas into global companies is gradually positioning it as a force behind Africa’s economic future—one scaled venture at a time.
