The Managing Director of Sanlam Allianz Life Insurance Ghana, Mr. Tawiah Ben-Ahmed, has called for a new approach to financial security in Ghana, stressing that workers’ salaries should be insured in order to protect their families when the unexpected happens. He said this kind of initiative would help to build financial confidence and reduce the pressure on households when a breadwinner dies or suffers an accident.
Speaking after sealing a partnership agreement with Multimedia Group Limited (MGL) in Accra, Mr. Ben-Ahmed explained that the insurance sector must look beyond the traditional models and provide more practical solutions that touch directly on people’s daily lives. According to him, insuring salaries for a period of at least five years after the death or incapacitation of a worker could serve as an important safety net for many Ghanaian families.
He said: “Is there an alternative way of creating sustainable confidence to create prosperity and secure life by making sure that our salaries don’t die with us? For a minimum of five years, we need to protect the income of workers. So that whether you work at Multimedia or any other company, we know that the salaries will continue to flow and increase every year, as if you are still alive and working.”
The Sanlam Allianz boss emphasized that salary insurance would prevent families from falling into hardship and from depending on relatives or the government during difficult times such as death, illness, or national disasters. He explained that many households in Ghana collapse financially after losing their main source of income, and introducing this system could reduce poverty levels and provide hope for dependents.
The partnership between Sanlam Allianz and Multimedia Group is expected to play a key role in promoting financial literacy and awareness. Mr. Ben-Ahmed said the collaboration would help more individuals and businesses understand the importance of insurance, while also addressing challenges that have slowed down penetration in Ghana’s insurance market. He stressed that the sector can only grow when people have a proper understanding of how finance and insurance work.
As part of the partnership, Sanlam Allianz announced the launch of a major initiative tagged the Financial Literacy Campaign. According to Mr. Ben-Ahmed, the programme is designed for the entire Ghanaian market, not only Sanlam Allianz customers. He said the campaign will focus on financial education, teaching people about how to plan, save, invest, and insure their incomes for long-term prosperity.
Members of the Multimedia Group team who joined in the partnership discussions included the Head of Sales and Marketing, Mr. David Max-Fugah, Producer of the Super Morning Show on Joy FM, Mr. Samuel Odame, Head of Joy Business, Mr. Winston Amoah, and host of the Super Morning Show, Mr. Kojo Yankson. Speaking on behalf of the group, Mr. Amoah said the collaboration with Sanlam Allianz would allow both organisations to create value for the public.
Mr. Amoah explained that financial confidence and security are key to national prosperity. He said the Multimedia Group is determined to use its platforms to spread financial education, stressing that media organisations must build partnerships that benefit not just their companies but also the wider population. “It’s very important for people to be financially confident. Once they are financially secured, they will prosper. We cannot do this alone, which is why partnerships are important. Partnerships that would benefit not just us or Sanlam Allianz, but the general public,” he noted.
He added that the visit to the premises of Sanlam Allianz was necessary to understand the people and the systems driving the operations. According to him, knowing the faces and the passion behind the project would strengthen the partnership and ensure that it moves beyond mere sponsorship to real social impact.
The insurance sector in Ghana has continued to face low penetration, with many citizens yet to fully embrace the idea of paying premiums for future protection. Experts say that lack of financial knowledge, mistrust, and economic hardship are some of the reasons why insurance has not gained wide acceptance. The Sanlam Allianz partnership with Multimedia Group is therefore seen as a strategic move to close this gap by educating the population and bringing new innovations like salary insurance into the market.
Observers believe that if the proposed salary insurance is successfully introduced, it could change how workers and their families view insurance in Ghana and across West Africa. It could also encourage employers to adopt staff welfare packages that guarantee continuous financial stability for dependents in times of tragedy.
With the Financial Literacy Campaign set to roll out this week, expectations are high that Ghanaians will gain new insights into managing money, understanding insurance, and planning better for the future. For Mr. Ben-Ahmed and his team, the vision remains clear: to build financial confidence, protect salaries, and secure prosperity for the next generation.
