Verve International, a leading payments card brand under the Interswitch Group, has set a bold target to issue 100 million cards by 2026, up from the current 85 million cards already in circulation. This target, if achieved, will further cement Verve’s position as Nigeria’s most widely used payment card brand.
The announcement was made in Lagos by Chidi Oluaoha, Divisional Head at Interswitch Group, during the launch of the sixth edition of the Verve GoodLife Promo. Oluaoha said that Verve already commands 75 per cent market share in Nigeria’s card transaction space.
“Out of every 10 persons that transact with cards in Nigeria, seven to eight of them are using Verve,” he stated. “There’s something unique about Verve that keeps driving adoption. By 2026, we expect to hit the 100 million card milestone.”
The Verve GoodLife Promo 6.0 is a nationwide consumer loyalty campaign that rewards cardholders through discounts, cashback offers, and lifestyle experiences at select partner merchants. The promo, which has become a key feature of Verve’s brand strategy, is aimed at deepening customer engagement and encouraging digital payment adoption across Nigeria.
Oluaoha described the promo as a celebration of customer loyalty and a tool for advancing financial inclusion. According to him, Verve is not only rewarding its cardholders but also working on new innovations and strategic partnerships to boost digital transactions and cashless payments in the country.
“This year, we are charting a bolder course,” Oluaoha said. “We want to be enablers of growth and the good life for every Nigerian. Whether it’s day-to-day purchases or milestone celebrations, Verve wants to be the card that delivers value and ease.”
The GoodLife Promo 6.0 is designed to drive card usage across various lifestyle touchpoints such as dining, food delivery, retail shopping, and utility payments. It partners with well-known brands including Quickteller, The Place Restaurant, Market Square, Chowdeck, BuyPower, and AliExpress, giving users access to rewards while making everyday payments more convenient and enjoyable.
Oluaoha emphasized that as Nigeria continues to move toward a more digitally driven economy, initiatives like the Verve GoodLife Promo are helping shift consumer behaviour from cash to cards, while enhancing user experiences.
“This campaign is more than just giving out prizes—it’s about transforming the everyday life of Nigerians through seamless and secure payment solutions,” he said.
Verve has also been expanding its global footprint through partnerships such as the one with GIM-UEMOA, which is helping to enable cross-border payments across West Africa and beyond. These collaborations are expected to support Verve’s cardholders with more seamless payment options across borders, particularly for travel, e-commerce, and remittance services.
Verve’s growth is closely tied to the rapid digital adoption in Nigeria, especially in urban and semi-urban areas where more consumers are embracing cashless alternatives. By aligning incentives with everyday spending habits, Verve aims to further empower Nigerians and improve their access to digital financial services.
As Verve continues to innovate and expand its reach, the brand says it remains focused on financial access, business support, and enriching digital payment experiences for millions of Nigerians.
