The United Bank for Africa Plc has launched the fifth season of its Supersavers Promo, which will reward customers with N150 million in prizes while encouraging more Nigerians to embrace a savings culture. The bank made the announcement on Friday during a press conference held at its headquarters in Lagos, with top executives and regulatory representatives in attendance.
The event was led by the Group Deputy Managing Director of UBA, Mr. Chukwuma Nweke. Also present were the Group Head, Retail and Digital Banking, Mr. Shamsideen Fashola; the Group Head, Marketing and Corporate Communications, Mrs. Alero Ladipo; and other executives of the bank. They explained that the Supersavers Promo is a nine-month campaign designed to reward loyal customers, attract new savers, and drive financial inclusion across Nigeria. The promo will officially run from September 2025 to May 2026.
Speaking at the launch, Mr. Nweke stressed the importance of savings to the growth of individuals, families, and the Nigerian economy. He explained that saving was not just a personal choice but a national responsibility, as it helps to secure the future. According to him, UBA has over the years introduced various savings products that are designed to support customers to meet their financial targets.
Nweke said, “Saving in the life of a nation is very important because individuals and families need to plan their lives to meet future needs. At UBA, we have curated savings products that allow customers to achieve important goals such as paying for their children’s education, buying homes, or starting businesses. This promo is designed to encourage Nigerians to save and also give them opportunities to win prizes.”
He added that the promo would also contribute to the Nigerian economy by increasing the volume of funds available for lending and infrastructure development. “As citizens save, banks are able to lend to businesses and to support the building of infrastructure, which is critical for economic growth. This is why we invite both UBA customers and non-UBA customers to participate,” Nweke said.
Providing further insight, Mr. Shamsideen Fashola explained that the Supersavers Promo has become an annual tradition for UBA, aimed at incentivising savings and bringing more people into the banking system. He noted that the bank has successfully run the campaign for the past four years, rewarding thousands of customers along the way.
Fashola recalled that last year, in line with UBA’s 75th anniversary celebrations, the bank gave out N150 million to customers across Nigeria. “Five years ago, we started this campaign to encourage Nigerians to save for different goals. People are often willing to save but need encouragement and incentives. The Supersavers Promo does exactly that. Customers only need to save N5,000 in their ‘Bumpa’ account or N10,000 in other savings accounts to qualify for the draws. The more frequently they save, the higher their chances of winning,” he explained.
He added that the bank will take the campaign across different states in Nigeria through market activations, roadshows, and community engagements to reach more people, including those in rural and underserved areas. “UBA is everywhere in Nigeria, both in urban and rural communities, and we will be reaching out to people directly to encourage them to save with UBA,” he said.
On her part, Mrs. Alero Ladipo emphasised that financial inclusion remained at the centre of UBA’s Supersavers initiative. She explained that the bank is using the promo not just to reward customers but also to create more awareness about the benefits of savings and to expose people to digital banking solutions.
Ladipo said, “For UBA, this is about more than just rewarding people. It is about financial empowerment and independence. We still have a lot of work to do to bring more Nigerians into the financial system, and this promo is one of the ways we can encourage them to trust formal banking. It gives them opportunities to grow their money safely and securely while also standing a chance to win.”
The promo is expected to attract participation from both existing and new customers across the country. With the total prize fund of N150 million, thousands of customers are expected to benefit from cash rewards and other incentives before the campaign closes in May 2026.
The bank’s management assured customers that the selection of winners would be transparent and monitored by regulatory agencies to ensure credibility. They urged Nigerians to take advantage of the initiative as a way to build a strong savings culture that can contribute to national economic development.
United Bank for Africa, which operates in 20 African countries and beyond, is widely recognised for its innovative banking solutions and strong retail network. The Supersavers Promo, now in its fifth season, has become one of the bank’s flagship campaigns to deepen financial inclusion and reward customer loyalty.
