Guinness Nigeria has introduced its latest packaging innovation, the Guinness Foreign Extra Stout (FES) 440ml Can, aimed at providing consumers with greater value while strengthening the brand’s leadership in the stout market.
According to a statement from the company, the larger 440ml can allows consumers to enjoy an extra measure of the bold, rich, and full-bodied stout that has made Guinness a household name in Nigeria. The new format is designed to enhance the signature experience of pouring, enjoying, and sharing Guinness, giving fans more of the taste and craftsmanship they love.
The launch comes at a time when Nigerian consumers are increasingly seeking products that combine quality with value. Guinness Nigeria said the 440ml Can responds directly to these evolving consumer preferences, reflecting the company’s commitment to meaningful innovation informed by customer insights.
“With the new 440ml can, consumers can enjoy enhanced volume and convenience while still experiencing the unmistakable taste, depth, and craftsmanship that Guinness represents,” the company said.
Speaking on the launch, Director of Marketing and Innovations at Guinness Nigeria, Yinka Bakare, explained that consumer insights guide all innovation at the company. She said the 440ml Can is a demonstration of Guinness’s commitment to understanding what consumers value most and delivering it with excellence.
“At Guinness, innovation is guided by a deep and ongoing conversation with our consumers, understanding what they value most and ensuring we deliver it with excellence. The new 440ml can is a testament to this commitment,” Bakare said.
She added, “It gives our consumers more of the boldness, richness, and character they have come to expect from Guinness. As Nigeria’s favourite stout, we want to give our consumers more to enjoy and share this season. This explains why we’re delighted to introduce a format that not only elevates the drinking experience but also reinforces why Guinness continues to be the stout of choice for millions across Nigeria and beyond.”
The new Guinness FES 440ml Can is now available nationwide, including in retail outlets, stores, and bars. The company said the launch builds on its legacy of delivering outstanding quality, greater value, and a more rewarding experience for stout lovers who seek more to enjoy and more to share.
With the larger can, Guinness Nigeria hopes to deepen its engagement with consumers, providing them with a product that combines convenience, volume, and the full-bodied flavour that has made the brand a leading choice in the Nigerian stout market.
