The Coca-Cola Company has introduced a new 60cl PET bottle size for its popular soft drinks in Nigeria, giving consumers more drink for the same price. The new bottle offers extra volume without any increase in cost, promising more refreshment and value for Nigerian customers.
This announcement was made by Yusuf Murtala, Senior Director of Frontline Marketing at Coca-Cola Nigeria, during the product launch. He said the new bottle size is part of Coca-Cola’s ongoing commitment to delivering value and enhancing consumer satisfaction.
“We understand that today’s consumers are looking for more value and meaningful experiences in every purchase,” Murtala said. “The 60cl Coke bottle is our way of giving Nigerians that little Xtraaa, more refreshment, more moments to share, and more joy for the same price.”
The new 60cl bottle is available across Coca-Cola’s main soft drink brands, including Coke, Fanta, and Sprite, and is being rolled out nationwide to ensure wide accessibility.
Murtala explained that this change is not just a packaging update but part of a broader strategy aimed at deepening the company’s connection with consumers. He noted that the upgrade promises the same great taste customers have come to love while enhancing everyday moments with an added layer of enjoyment.
“This latest evolution of the brand not only promises the same great taste but also elevates everyday moments, bringing an added layer of enjoyment to every experience,” he said.
Coca-Cola Nigeria emphasised that the move reflects its belief that Nigerians deserve more value in their purchases and reinforces the company’s pledge to meet consumers’ needs in their daily lives.
With this launch, Coca-Cola aims to strengthen its position in the Nigerian beverage market by offering more refreshing moments and better value, helping customers come together to share and create lasting memories.
