Popular Nigerian finance expert and business coach, Jessica Oku, has released a new book titled The Cashflow Prioritisation Matrix. The book is aimed at helping Nigerian business owners, entrepreneurs, startup founders, and chief financial officers make better decisions about how they spend and manage money in today’s tough economic climate.
Jessica Oku made this known in a statement issued on Tuesday, where she explained that the book was inspired by her personal experience in business. According to her, she had faced a major challenge years ago when new regulations affected her company’s cashflow badly. That situation forced her to rethink how she handled her business finances. She said the tough moment made her switch from spending reactively to managing cash in a more focused and strategic way. This new book, she said, is a product of that experience.
She said the book is not just theory, but something real that can help business leaders stop wasting money and start planning better. “The book is rooted in real-world experience,” she said. “It equips leaders to shift from survival-mode spending to strategic growth planning. This is not just a book—it is a movement.”
The Cashflow Prioritisation Matrix introduces a simple four-box system that business owners can use to sort out their spending based on two key things: urgency and how much value it brings to the business. With this method, business people can now clearly see which expenses help them make more money, reduce waste, or expand into new markets.
Jessica Oku said the model is easy to understand and works for different types of businesses—whether small, medium, or large. She said many business people usually find it difficult to cut expenses or redirect funds, especially when emotions are involved. But with this matrix, the process becomes more visual and logical.
The book also comes with practical tools to help readers start applying what they learn immediately. These include templates for checking expenses, clear guides on how to follow the system step by step, and a downloadable workbook for business owners to fill out and use. One key area the book addresses is what Oku called “silent cash killers.” These are expenses that don’t look dangerous at first but slowly eat into the company’s funds if not controlled.
Oku said she kept the language in the book very simple on purpose so that even people who do not have a financial background can use it. She believes business owners need to understand that they don’t have to be accountants to manage their money well. What matters is having the right tools and mindset.
The official launch of the book is scheduled for June 28, 2025, and will be held online through Google Meet and LinkedIn Live. The event will include live examples of how the matrix works, real-life business stories from those who have already used the method, and a full explanation of how to use the framework.
Attendees at the virtual event will also get a free copy of the downloadable workbook, which they can use to review their own business spending and plan better. Jessica Oku said this launch is important because Nigerian businesses are facing difficult times and need to find new ways to stay financially strong.
She pointed out that over 120 million Nigerians now have National Identity Numbers (NIN), and with the country moving more into digital banking and financial services, the need for financial literacy is growing fast. Her book is meant to help business owners think of cash not just as a figure on paper, but as the lifeblood of their operations.
“Cash should not be viewed as a static number on a spreadsheet. It is the engine of sustainable growth. Leaders must be intentional about every pound—or naira—they spend,” she said.
Jessica Oku also said what makes this book different from others is how she mixes real-life stories, simple finance lessons, and tools that readers can use right away. She believes it will help both new and experienced business people become more disciplined and focused when managing money.
With this new release, Jessica Oku joins the growing number of African professionals who are pushing for better money management, responsible spending, and growth in the small business space. The book is expected to gain wide attention among Nigerian SMEs, tech startups, and women-led businesses who are looking for more effective ways to grow without running into cash problems.
