Home Sales Strategy
Category:

Sales Strategy

BusinessEastern AfricaEntrepreneurshipFashion & StyleSales Strategy

Rivatex benefits EAC cotton farmers on Kenya shortage

by Radarr Africa
written by Radarr Africa

The shortage of raw materials to run Rivatex has handed producers in the East African Community (EAC) a major windfall, with the Eldoret-based textile manufacturer now relying on the region to provide the bulk of its lint.

The firm said it is still operating below capacity despite the billions sunk into its revivals for the last two decades.

Inadequate raw materials, and high labour and electricity costs are some of the factors slowing down the revival of the once vibrant textile firm that had more than 10,000 employees.

Corporate services manager Patrick Nyaga said Rivatex is receiving 3,000 bales against a capacity of 20,000 monthly.

“Just like other textile firms in the country, the company is faced with a serious shortage of cotton and has to import the raw material from East Africa Community member states,” disclosed Mr Nyaga during a tour of the firm by government spokesperson Cornel Oguna.

Kenya produces an average of 5,300 tones of lint against a demand of about 38,000 tones monthly with the deficit being imported from neighbouring countries.

SOURCES: BUSINESS DAILY

ALSO READ: Government Launches Kenya’s E-Trade Readiness Assessment

0 comment
0 FacebookTwitterPinterestEmail
Nigeria to host UNWTO Conference in 2022 — Lai Mohammed
Sales StrategySpotlight

Nigeria to host UNWTO Conference in 2022 — Lai Mohammed

by Radarr Africa
written by Radarr Africa

The Minister of Information and Culture, Alhaji Lai Mohammed, says Nigeria will host the UN World Tourism Organisation (UNWTO) Regional Conference in 2022.

The minister disclosed this in Sal Island, Cape Verde, after a meeting with the Secretary-General of the UNWTO, Mr Zurab Pololikashvili.

The News Agency of Nigeria (NAN) reports that the UNWTO, founded on Nov. 1, 1975, is the UN specialised agency entrusted with the promotion of responsible, sustainable and universally accessible tourism.

NAN also reports that Mohammed is in Sal Island, with other African Culture and Tourism Ministers, to attend the 64th Conference of UNWTO Commission for Africa and the Second Edition of the UNWTO Global Tourism Investment Forum.

Speaking with NAN after meeting Pololikashvili, the minister said the regional conference, to be hosted in Nigeria, would focus on tourism and the creative industry.

He said the tourism and creative industry team was chosen because of the comparative advantage and strong points of Nigeria in the areas of films, music, fashion and the creative industry.

“Comparatively, Nigeria is not very strong in destination tourism though the country attracts many travellers who are more on businesses.

“Nigeria is better known for its music, films and for its culture and Nigeria music and films are exported for foreign exchange.

“There are many Nigerian artistes that have gained global recognition, among which are Burna Boy and Whiz Kid, who won the latest Grammy Awards in different categories,’’ he said.

The minister recalled that Burna Boy, a Nigerian Superstar, recently sold out at the 02 Arena in London.

Burna Boy was reported to have shut down 02 Arena with an incredible 12,000 tickets sale for his concert held on Aug. 27.

The 61st edition of the ongoing UNWTO Commission for Africa conference was held in Nigeria in 2018. (NAN)

0 comment
0 FacebookTwitterPinterestEmail
Shares of University Press Record 43.59% Growth in Five Days
Banking, Finance & InvestmentSales StrategyWestern Africa

Shares of University Press Record 43.59% Growth in Five Days

by Radarr Africa
written by Radarr Africa

Last week, shares of University Press Plc appreciated by 43.59 per cent, closing at N1.68. This made the company finish the trading week as the highest price gainer.

Business Post reports that in the five-day trading week, there were 33 price gainers, higher than the 32 price gainers in the previous week.

Morison Industries was the second-highest price gainer as its value went up by 20.21 per cent to end at N1.13. Veritas Kapital rose by 20.00 per cent to close at 24 kobo, Vitafoam increased by 10.89 per cent to sell for N1.10, while Berger Paints rose by 9.84 per cent to N6.70.

In the week, 33 equities depreciated in price, higher than 30 equities in the previous week, with CWG leading after its value dropped 26.09 per cent to N1.53.

Royal Exchange went down by 11.11 per cent to 72 kobo, CAP declined by 10.14 per cent to N19.95, Champion Breweries depreciated by 9.91 per cent to N1.91 per cent, while Ikeja Hotel decreased by 9.09 per cent to N1.00.

Last week, shares of University Press Plc appreciated by 43.59 per cent, closing at N1.68. This made the company to finish the trading week as the highest price gainer.

Business Post reports that in the five-day trading week, there were 33 price gainers, higher than the 32 price gainers in the previous week.

Morison Industries was the second-highest price gainer as its value went up by 20.21 per cent to end at N1.13. Veritas Kapital rose by 20.00 per cent to close at 24 kobo, Vitafoam increased by 10.89 per cent to sell for N1.10, while Berger Paints rose by 9.84 per cent to N6.70.

In the week, 33 equities depreciated in price, higher than 30 equities in the previous week, with CWG leading after its value dropped 26.09 per cent to N1.53.

Royal Exchange went down by 11.11 per cent to 72 kobo, CAP declined by 10.14 per cent to N19.95, Champion Breweries depreciated by 9.91 per cent to N1.91 per cent, while Ikeja Hotel decreased by 9.09 per cent to N1.00.

It was observed that only 9 stocks closed flat, lower than 98 stocks recorded a week earlier, while the All-Share Index (ASI) and market capitalisation appreciated by 1.23 per cent to close the week at 38,726.10 points and N20.185 trillion respectively.

The second place was occupied by the energy industry with 83.5 million units worth N1.5 billion in 1,118 deals, while the third place was taken by the conglomerates counter with 72.8 million units valued N356.7 million exchanged in 781 deals.

Sovereign Trust Insurance, Zenith Bank and Veritas Kapital Assurance accounted for 236.0 million shares worth N1.8 billion in 1,654 deals, contributing 21.8 per cent and 19.07 per cent to the total trading volume and value respectively.

0 comment
0 FacebookTwitterPinterestEmail
South Africa's TFG prices rights issue at 41% discount
BusinessBusiness InsightsCOVID-19Fashion & StyleNewsSales StrategySouthern AfricaTrending Today

South Africa’s TFG prices rights issue at 41% discount

by Blessing Ubani
written by Blessing Ubani

South African retailer TFG Limited priced its 3.95 billion rand ($237 million) rights issue at a 40.6% discount on Thursday as it pressed ahead with plans to reduce debt to cope with the coronavirus crisis.

The owner of the Foschini and @home chains said in a statement it would offer 40 new shares for every 100 ordinary shares held at an issue price of 41.90 rand.

The discount is to the 30-day volume-weighted average price of TFG shares as of 15 July. The offer price represents a discount of 32.8% to the theoretical ex-rights price or the projected price after the rights issue, the firm added.

TFG needs the proceeds to invest in its growth strategy, e-commerce and the proposed acquisition of some Jet stores as well as assets from the administrators of rival Edcon.

The retailer will issue 94 million shares in total, constituting about 28.6% of TFG’s post-rights offer share capital.

At 1103 GMT, TFG shares were down 5.27% at 69 rand.

TFG, like fellow retailers, have been hit by the COVID-19 pandemic that resulted in store closures in all its markets in South Africa, the United Kingdom and Australia. All stores have since re-opened as governments ease restrictions.

But the retailer, which owns Phase Eight and Hobbs in Britain and menswear chain Retail Apparel Group (RAG) in Australia, expects a sustained period of economic uncertainty.

Culled from Reuters Africa

0 comment
0 FacebookTwitterPinterestEmail
Dangote Cement To Create 1,085 Millionaires In 4 Months
BusinessCOVID-19NewsSales StrategyTrending TodayWestern Africa

Dangote Cement To Create 1,085 Millionaires In 4 Months

by Blessing Ubani
written by Blessing Ubani

To reward consumers and improve the livelihoods of its consumers around Nigeria, Dangote Cement Plc yesterday unveiled plans to produce an astonishing nine millionaires daily in its new Spell and Win ‘Bag of Goodies 2’ Consumer Promo.

The promotion, scheduled to run from July 15 to November 15, is expected to produce 1,035 million-aires within 16 weeks. Besides, consumers also stand a chance to win tricycles, motorcycle, television sets, refrigerators, Dangote Food Goodies packs, recharge cards and many other exciting gifts.

The Company said, “To be a part of the promotion, consumer needs to buy any promo bag of Dangote Cement during the promo period, pick out the scratch card inserted in the bag, scratch open the inserted card to see what you have won, go to the nearest redemption centre to collect your prize. To win a million naira, the consumer is expected to collect cards to spell, D-A-N-G-O-T-E and win the star prize of N1million.”

The manufacturing giant also noted that the Dangote ‘Bag of Goodies 2’ Consumer Promo is a huge investment aimed at rewarding new and existing consumers, especially in this period of COVID-19 with the much-needed palliatives.

At the unveiling of the promo in Lagos, yesterday, the Group managing director, Dangote Cement, Michel Puchercos, said it is part of the company’s strategies to continuously reward consumers who are the backbone in the cement business.

Puchercos stated, “The prizes we are offering in the promo are specifically tailored towards changing the living standards of consumers who are the end-users of our products. These prizes have great economic value as they can be used to kick off small scale businesses especially in the face of the COVID-19 global pandemic with many families losing their source of livelihood.

“Dangote Cement ‘Bag of Goodies Promo Season 2’ is to serve a dual-purpose, allow consumers of our products to continue their projects while at the same time stand a chance of becoming a millionaire or proud winner of prizes such as tricycles, motorcycles, among other gifts.

“Here in Dangote Cement, we adhere strictly to best global standards in producing our range of cement which makes them the best in the market. Our products; BlocMaster, 42.5R, 42.5N, and Falcon are all top-of-the-range brands developed to ensure that cement users have a choice on the type of product suitable for their projects.”

He added that “Much research and tests went into the development and production of these products as we are determined to offer consumers the best quality and experience either in building personal houses or in commercial construction work.”

Explaining the reason for staging the consumer promo, the Marketing Director of Dangote Cement, Mrs Funmi Sanni, said consumers are important and a fundamental factor of production without which the company’s ability to remain in business becomes impossible.

According to her, to grow our business, “We must constantly create value in terms of quality, product, service, competitive pricing and depositing in consumer’s emotional bank accounts in order to become their the preferred choice of the brand at the point of purchase.

“As a business, we recognise the importance of every member of our value chain- distributors, wholesalers, and retailers, as such, we have invested in growing their businesses through various empowerment schemes.”

Culled from Leadership

0 comment
0 FacebookTwitterPinterestEmail
Firstbank Rewards Verve Card Holders With Free Fuel
BusinessNewsSales StrategyTechnologyTrending TodayWestern Africa

Firstbank Rewards Verve Card Holders With Free Fuel

by Blessing Ubani
written by Blessing Ubani

First Bank of Nigeria Limited is set to reward customers for Verve Card usage in its Free Fuel Promotion. The Free Fuel promo which was activated by FirstBank in collaboration with Verve International and Oando Plc will run till Friday, 24 July 2020. In the promo, for a minimum of N3,000 fuel purchase, FirstBank Verve Cardholders will receive five extra litres of fuel-free instantly at selected Oando Fuel Stations across Lagos every Monday, Tuesday and Thursday.

Verve card is a secure debit card that allows the cardholder to conveniently meet day to day financial needs such as payment for goods and services, airtime recharge, bill payments, funds transfer, etc. It is accepted across all ATMs, POS, Web and Mobile Platforms in Nigeria.

Culled from Leadership

0 comment
0 FacebookTwitterPinterestEmail
How To Write Sales Copy That Sells
Sales Strategy

How To Write Sales Copy That Sells

by Radarr Africa
written by Radarr Africa

There are so many things, when put together correctly, that aid the selling of a product.  Sales copy is one of such. It is essential for helping consumers make educated decisions and for highlighting the top benefits your target audience can enjoy by investing in what you’re selling.

A good sales copy has a powerful impact on what consumers do than you think. But it’s unfortunate that a lot of marketers don’t know what sales copy is or why it matters. What’s worse is, writing uninspired copy that displeases consumers and gives their competitors the advantage. You need a sound sales copy that compels action. I hope this article gives you a good understanding of how to write and improve your sales copy to enhance your sales growth. In order to be certain we are on the same page;

What’s a sales copy?

An effective sales copy persuades a reader to take a specific action—like buy your product, inquire about your service, join your email list, download a free report, or follow you on social media. Sales copy is used in emails, on web pages or in sales brochures.

Where many marketers go wrong with sales copy is allowing their product or service to speak for itself. If a customer hasn’t made use of your product or tried your service, they won’t have an idea on the benefits and what they stand to gain unless you present it in the most enticing way possible.

Here are the best tips for producing eye-catching, persuasive, engaging sales copy, no matter what product you sell. You can use these strategies to learn how to write copy that fast track sales or improve on already existing sales copy.

1. Choose one focus

Your prospective customer has one specific pain point, goal, or desire. They might have more than one, but you need to focus on the most important, to send the point home. If you run a digital marketing agency, a prospective customer who is beginning to have issues with his small business might have one of these pain points:

  • Poor Online visibility
  • No leads
  • No traffic
  • Bad website

It’s okay to mention each of the services you render but focus on one based on the information you have on that particular customer. That way you are not overwhelming your audience with too much information.

2. Make it easy to understand

One thing that mostly kills peoples sales copy is the fact that it’s boring and inscrutable. A sales letter that a layman cant understands will never inspire a consumer to convert because people don’t buy fancy words, they buy what they understand. your potential customer isn’t impressed by fancy words and jargon they can’t understand. The same goes for an extremely lengthy text. Readability boils down to several factors:

  • Relatable language
  • Stating a problem and a solution
  • Bold or larger copy to indicate important points
  • Storytelling

Selling a marketing agency can take a lot of sales copy. Interrupt your words with samples of clients accounts you’ve managed, banner, logo, and website design samples to further engage your audience.

3. Use compelling words

A boring language will make your readers lose interest real quick. There are so many ways to capture your audience’s imagination, you can do this, through evocative prose. Make use of compelling words that’ll hit a pain point, so your audience can easily connect to your message.

4. Tell a story

Making use of narratives for your sales copy can yield amazing results. Consider telling a story around your focus to help people connect to your product and brand.

It doesn’t necessarily have to be a true story. You can paint a picture through an anecdote that describes a potential problem. Testimonials and case studies will interest your intended audience. Alternatively, tell your brand story and what led you to create your product or service in the first place.

5. Create an irresistible call to action

At the end of every piece of sales copy should be an irresistible and easy-to-spot call to action. Consider using a button so it’s even more visible.

Your call to action on a sales page that explains the benefits of making use of an outsourced marketing agency might look like one of these:

  • Spend less than your marketing budget starting today.

  • Get your product in the face of quality prospects that are 100% likely to convert, Schedule a free consultation with us today!

Finally, you need to reach your audience on an emotional, intellectual level and tap into their desire for what you’re selling. This means hitting pain points, calling out qualities that beat the competition, and appealing to your target demographic. The best sales copy focuses on how the end consumer can benefit from whatever you’re selling.

0 comment
0 FacebookTwitterPinterestEmail
Top 5 Common Mistakes of Sales People in Nigeria
Sales Strategy

Top 5 Common Mistakes of Sales People in Nigeria

by Radarr Africa
written by Radarr Africa

Salespeople are one of the most important team members of any organization and often considered to be one of the most complicated profession you can find yourself. Most of the time, being a salesperson leaves you with fair enough process to carry out your tasks and accomplish your goal which is to close deals.

Salespeople in different industries are often faced with different challenges that can hinder their work progress. In this article, I will identify and discuss the top 5 common mistakes salespeople make in Nigeria.

1. Sharing Irrelevant Information

Naturally, people often perceive salespeople to be somewhat of a talkative which is not entirely true. Salespeople sometimes make the mistake of sharing too much information outside what the clients will like to hear which can bore a prospect and make the salespeople not sell.

Let’s say, you may sell a financial management solution and while talking to your prospect, you do into a detailed pitch about your company growth, your dog culture and other details that do not interest the prospects who just want to make a simple purchase.

As a salesperson, avoid getting out of prospect interests while trying to pitch your product or services to them. Identify their body signs, if you notice they are getting bored with your talk, ask them if they are ready to purchase and complete the sale.

2. Arguing with Client

This is one of the biggest turn-offs a salesperson can unknowingly fall into when talking to a client. It is considered a huge mistake to tell a client they are wrong even if they don’t have a clear picture of what they want.

As a salesperson, endeavor to listen to your client on what they want, agree with them before you start making your suggestions. Nobody likes to be told they are wrong, especially when they are ready to give you money.

Some of the most commonly used words by professional salespeople are “I understand where you are coming from, but then again…” this they do in other to justify their suggestions and make the client understand the product.

3. Dodging Important Questions

The worst thing you can do as a salesperson is not answering questions from clients or using questions to reply to questions. Avoid making up random answers to questions you don’t know the answers to, this will position you in a better status with the clients.

Ensure you reach out your team members for detailed before and after you go for meeting with clients. Reach out to the client after the meeting to share the correct answers with them as soon as possible.

4. Skipping Research

As it is commonly said that “if you fail to prepare, you prepare to fail”, being a successful salesperson has gone beyond how you dress or even your oratory skills if you did not do your research. Inadequate research about your prospects often leads to questions you don’t have answers to and may let you lose sales.

Ensure you take your time to study new prospects, how your solution or offer can positively impact their business and even personal traits so you can easily relate with them during the sales process. Look up their website, check their Linkedin pages, social media pages and get as much information as you can about the company’s background and projections.

5. Neglecting Your Sales Pipeline

Salespeople sometimes focus only on existing clients and forget to build their sales pipeline by nurturing new prospects. It is advised to have a plan or reminder to know when to follow up on new leads to build the sales pipeline without neglecting your near close deals.

The sales pipeline helps build a connection into understanding the client’s problem better and how your solution can come in with deliverables. Ensure to balance your time between hot prospects and leads in your pipelines to keep growing your sales.

In conclusion, all salespeople have different techniques for closing deals and making sales. It doesn’t matter the niche you find yourself, as long as you can comfortably ask the right questions, provide the right answers, identify when to listen and sell, you are considered to be a great salesperson.

0 comment
0 FacebookTwitterPinterestEmail
5 Effective Ways To Drive Sales With Social Media In 2019
Sales Strategy

5 Effective Ways To Drive Sales With Social Media In 2019

by Radarr Africa
written by Radarr Africa

Making sales is everything to your business. In the blink of an eye, new competitors emerge, products similar to yours are released, and before you know it, there’s the competition to be cheaper than other companies.

It is obvious that social media is a very powerful tool that every business and entrepreneur should use to their advantage. 2 out of 3 adults use social media on a weekly basis, and a whole lot of them use social media for learning about products and services.

No matter your kind of business,  what worked well a few years ago isn’t good enough today. There is no time for trial and error; if you want to sell. Here’s a look at some basic steps you can take to drive sales using social media in 2019.

1. Make Use Of The Social Platform That Your Target Audience Use

The first step to driving sales using social media is to determine where your target customers are spending their time online, and use the same social platform.

For instance, Facebook is used by most people, but it has lost favor with the younger generation (between ages 18 and 29). If you’re tilting toward a millennial audience, you may want to focus your efforts on Instagram and Twitter.

However, the best way to make the most of your time is to concentrate on a few key platforms, rather than spending so much valuable resources and effort on building multiple accounts.

You can do this by conducting a thorough analysis of your target demographic – dig into the profile of your current customers, or try to find common characteristics of a target audience.

Once you know who buys your products/services (or who you want to turn into a buyer), you should also know which platforms they use.

In summary of this point, being present on social platforms where your target audience is, gives you a great opportunity to achieve your business goals.

If you can reach this audience in their favorite social channel while they are thinking/ready to buy, then you increase your chances to drive sales.

2. Create Relevant Content and Don’t Make It Sound Salesy Or Pushy

You should prioritize on producing quality content. Most online marketers still get it wrong. If you have an iota of doubt about the relevance of your content, Don’t post it! because, with mediocre content, comes the loss of engagement.

Rather than churning out a series of ordinary and uninteresting posts, spend the time making a smaller amount of high-quality content. 

Also, your content shouldn’t sound pushy or salesy, this is because social channels are not solely designed for buying and selling and majority of users are still there to interact and socialize. 

Here are a few tips for posts that achieve a good balance between salesy and helpful:

  • Create images motivated by real-life situations.
  • Post pictures and videos that include recipes/tips for using your products.
  • Share images or testimonials of customers using or engaging with your products.

3. Make It Easy For People To Buy On Your Social Channels

This is another way you can easily drive sales. When customers can purchase your products or get vital information without having to leave the platform, the buying process becomes both intuitive and easy. 

You can do this by being readily available to give replies to their questions or inquires and by giving them important, specific features of your product such as the location, availability, benefits, pricing e. t.c. This is a very effective process because it allows for increased conversions instantly.

4. Add Useful CTA

One way to get your customers to take action is to tell them exactly what you want them to do. After creating that great content, to increase your engagement and drive sales include an interesting and attractive call to action.

CTA or call to action plays an important role on your social platforms, posts, and website If you could add a CTA perfectly, your sales would be double without giving much effort. 

5. Paid Ads

This is the most suitable strategy for making the most of your social accounts. Posting frequently to social media and replying to comments alone is not enough to drive sales.

When organic reach on social channels drop, paid media helps you reach and boost your audiences quickly. Each social media channel has advertising abilities which makes it easy for businesses to create successful campaigns. For instance, Facebook and Instagram lets businesses amplify posts to achieve any of these 4 objectives:

  • Click-throughs
  • Reach
  • Impressions
  • Engagement

Thus, your results can be customized depending on your goals. 

With these great strategies, you can drive sales using different social media channels like (LinkedIn, Instagram, Facebook, etc.). These methods involve having an active online presence where your own prospects are, and producing educational, optimized content without having to focus solely on sales. Also, using paid ads to simplify buying procedure.

The future is bright for businesses who want to promote their products and services across different social media platforms. 

What are you applying to boost your sales in 2019?

2 comments
0 FacebookTwitterPinterestEmail
How to Convince Customers to Buy Without Being Pushy
Sales Strategy

How to Convince Customers to Buy Without Being Pushy

by Radarr Africa
written by Radarr Africa

As a salesperson, have you ever thought about the fact that a customer can get a similar offering of your product or services but they can never get the unique sales experience which you as a sales rep can create?

I mean am not sure anyone is born with the sales gene, but there are highly interesting ways to go about it that it doesn’t have to look like you are forcing anyone to buy or patronize you. 

One advantage of the sales department is that it will teach you how to better connect with people, how to better understand different people, and how to get just anyone on board.

This means you are in complete control of closing deals as a salesperson. So quit blaming failed deals on poor numbers, few leads, bad month, e.t.c rather consider tilting towards making your sales more buyer-centric and buyer friendly.

These Rules will help you achieve this:

1. Understand Your Customers

After getting the leads, what next? You need to understand that customers are different, while some customers don’t need much persuasion some others will like you to give them more detail about your product and enough time to make their final decision.

Understanding your customers will help you connect better with them and will give you an idea on how to SELL to them. Some basic details you should know about your customers are their Age, Marital Status, Occupation, Religion, Interest, Hobbies, Location Etc. For instance, A digital product will sell better to the younger generation than to the older generation.

2. Make it About Them

You can’t make many sales when you try to monopolize every conversation with a prospect, just like you will find it hard to listen and tolerate a self-absorbed acquaintance, customers don’t like listening to salespeople’s lengthy talk about their companies or offerings always remember that there’s a thin line between informative and irrelevant.

So to be able to get just anyone on board without seeming coercive, always try to make it about your customer. Every email you write, call you place and meeting you attend should be focused considerately on the buyer.

ALSO READ: HOW TO EFFECTIVELY FOLLOW UP ON SALES LEADS

3. Offer Something Really Great

Your ideal customer is more likely to ignore your marketing errors and buy your product if your offer is really great.

This strategy works even if the competition in your niche is huge. Give additional irresistible bonuses that will make the customer want to buy from you without thinking twice. Shoot a short video of your product in action, give them a free piece of really great content and get your customers excited for what’s next.

4. Make Research Before Reaching Out

If you give your attention to your potential customers by learning about them, it is more likely that you will get their attention reciprocally.

Before you attempt to engage prospects in a conversation find out basic details about them, what they do, what they are interested in. Pre-call research doesn’t have to take a long time and social media is at your disposal so there’s no excuse to call without knowledge of the basic details of a prospect.

You can find out about prospects on LinkedIn, Twitter (prospect’s individual account and company’s account), Company’s press releases page, Competitors’ press releases pages, Blogs, Company financial statements, Facebook, Google (prospect and company).

5. Make a Genuine Connection

It is important you know that every business transaction involves a genuine connection between individuals. I’m not talking about a deep relationship though.

To connect with people, you have to explain things in a way that sounds reasonable to them, the goal is to overcome their concerns and meet their needs.

The best way to do that is to genuinely connect with the customer and communicate using scenarios that resonate with them. That’s because people are not just motivated by logic and information, they’re also motivated by emotional and essential needs.

People like to hear about benefits, performances and what’s in it for them. So, after all your high profile sales pitch, it’s an emotional connection to stories and testimonials that they’ll remember. And that’s what will motivate them to go for it.

If you integrate these great tips into your DNA I assure you that you can get just anyone on board.

NEXT READ: SALES TIPS THAT WILL GET YOU TO THE DOOR OF YOUR B2B SALES PROSPECT

2 comments
0 FacebookTwitterPinterestEmail
Newer Posts
Older Posts