Home Africa Maasai Technologies Unveils Africa-Focused M&A Platform to Boost Startup Exits

Maasai Technologies Unveils Africa-Focused M&A Platform to Boost Startup Exits

by Radarr Africa

Maasai Technologies has launched a new digital platform designed to support African startups in navigating mergers and acquisitions (M&A), marking a major step towards normalising strategic exits in the continent’s tech ecosystem.

The platform, which provides tools for planning, executing, and optimising startup exits, aims to fill a long-standing gap in Africa’s startup scene, where many founders struggle to find viable exit routes once their ventures plateau or funding dries up.

The timing of the launch is strategic. According to the latest African Tech Startups Funding Report, while the overall number of M&A transactions in 2024 declined by 20 percent compared to 2023, strategic acquisitions surged, accounting for 50 percent of all deals, up from just 6.7 percent in 2023. This signals a clear shift towards consolidation and mature exit pathways across African markets.

Speaking at a product demo event focused on the future of exits in Africa, Segun Cole, Co-founder of Maasai Technologies, said the platform was born out of a need to change how African founders think about the business lifecycle.

“In Africa’s tech space, everyone talks about fundraising and growth, but rarely about exits. Most founders don’t even have an exit plan. The mantra is, ‘If it happens, it happens,’” Cole said. “That’s a risky approach. You’re more likely to exit under distress if you wait too long. Exit planning should be as essential as product-market fit.

Izin Akioya, Co-founder of Maasai Technologies, explained that the platform integrates intelligent deal flow access and centralised risk management, allowing investors and incubators to better manage their portfolios.

“Our M&A CRM tools are designed to empower venture capital firms, incubators, and startup founders with real-time deal tracking and exit optimisation features,” she said. “It’s a system that turns exits from a hope into a structured and achievable goal.”

With Africa’s startup scene continuing to expand despite macroeconomic challenges, stakeholders say the platform could become a key infrastructure piece for long-term sustainability. By encouraging structured exits, Maasai Technologies hopes to support healthier startup pipelines, recycle talent, and attract more investment through proven success stories

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