Meta, has announced a partnership with India’s e-commerce venture, Jio, to launch grocery shopping on WhatsApp in India.
With this launch, Customers in India will be able to browse JioMart’s entire grocery catalog on WhatsApp, add items to cart, make the payments via local payments rail UPI without ever leaving the instant messaging service, the companies said.
The recent launch follows closely on Meta and JioMart’s initial test of integration with selected users two years ago.
Mark Zuckerberg, CEO of Meta also revealed that the launch is the global-first end-to-end shopping experience on the popular instant messaging platform.
“Excited to launch our partnership with JioMart in India. This is our first-ever end-to-end shopping experience on WhatsApp — people can now buy groceries from JioMart right in a chat.
ALSO READ: Digital Bank, Moneymie shuts down retail service operations
“Business messaging is an area with real momentum and chat-based experiences like this will be the go-to way people and businesses communicate in the years to come,” said Zuckerberg.
Source: Ripples Nigeria
