MTN Group has received a major honour as it was inducted into the inaugural Brand Africa Hall of Fame, a recognition of its transformational role across the continent. The telecommunications giant was acknowledged for its decade-long impact on African consumers, particularly in advancing digital access, financial inclusion, and social development.
These accolades cement MTN’s status as a brand that not only leads in business metrics but also connects deeply with public sentiment across Africa.
Brand Africa, the organisation behind the ranking, introduced the Hall of Fame this year to spotlight brands that have consistently shown excellence, resilience, and positive influence over a sustained period. The Hall of Fame honours brands that have made meaningful contributions to the continent’s development story, shaping how Africans view themselves and their place in the global economy.
Ralph Mupita, MTN Group President and CEO, described the induction as a milestone moment. “It is an honour to be inducted into the Brand Africa Hall of Fame and to be named the most admired African brand contributing to a better Africa,” he said.
Mupita noted that the timing of the recognition—during Africa Month—added symbolic significance, as it coincides with continental reflections on identity, progress, and self-determination. “This recognition reflects the progress we continue to make as a continent and the role trusted brands must play in advancing inclusive, digitally enabled growth,” he added.
He also acknowledged the collective contribution behind the achievement, expressing gratitude to “MTNers” (MTN employees), business partners, and stakeholders across the continent. “We are grateful for the confidence placed in MTN by the people we serve and remain committed to delivering meaningful impact,” he said.
Over the past decade, MTN has transformed from a mobile operator into a multi-service digital enabler, expanding its offerings to include mobile money, digital entertainment, e-learning, and enterprise solutions. In doing so, it has played a crucial role in bridging the digital divide and providing opportunities for millions of Africans who were previously excluded from formal financial systems and modern communication tools.
MTN operates in 19 African countries, including Nigeria, South Africa, Ghana, Uganda, and Côte d’Ivoire, and has over 290 million subscribers. Its financial technology arm, MoMo (Mobile Money), has been instrumental in expanding digital financial inclusion, particularly in underserved and rural communities.
Beyond its core services, MTN has invested significantly in corporate social responsibility (CSR), environmental sustainability, and youth empowerment across Africa. Its various initiatives in education, health, and entrepreneurship have earned it a reputation as a brand that goes beyond profit to deliver long-term community value.
The Brand Africa rankings, conducted annually by independent researchers and industry analysts, are widely seen as one of the most credible barometers of brand equity and consumer perception on the continent. The 2025 survey gathered opinions from thousands of Africans across diverse demographics, sectors, and regions.
MTN’s rise in this year’s rankings reflects both its brand strength and public trust, particularly at a time when Africans are increasingly prioritising brands that demonstrate authenticity, responsibility, and regional relevance.
As MTN celebrates this prestigious recognition, it also faces growing competition from other pan-African brands seeking to replicate its model of sustainable, tech-driven growth. However, with a decade of consistent brand leadership and impact, the company remains a benchmark for excellence in Africa’s fast-evolving digital economy.
