Standard Chartered Bank Limited has unveiled a new global marketing initiative tagged “Now’s Your Time for Wealth,” aimed at inspiring affluent clients to take decisive steps toward growing, protecting, and passing on their wealth. The campaign, launched on Friday, is part of the bank’s broader strategy to expand its wealth management business across Asia, Africa, and the Middle East.
The bank said the campaign reflects a clear call to action: waiting could cost clients the opportunity to achieve their wealth ambitions. By leveraging its expansive global network and investment expertise, Standard Chartered hopes to position itself as the go-to financial partner for sophisticated investors, global entrepreneurs, and high-net-worth individuals.
According to Ernest Adejumo, Head of Investment Advisory and Strategy, the campaign is not just a promotional push but a commitment to helping clients navigate the complexities of wealth creation, preservation, and transfer.
“In a fast-changing market, the best strategy is timely action,” Adejumo said. “This campaign calls on stakeholders to reassess, realign and take charge of their financial goals. There’s no better time than now to start investing.”
He added that the bank offers a diversified portfolio of wealth solutions, all underpinned by strong advisory frameworks, digital capabilities, and tailored offerings. These include investment advisory services, estate planning, wealth transfer solutions, and access to global investment opportunities.
Joke Adu, Head of Corporate Affairs, Brand and Marketing, said the campaign is already making an impact across the bank’s global network.
“We’re excited about how this initiative is empowering our clients. Using powerful creatives and testimonials, we are telling the Standard Chartered story — that we are a global bank with access to sustainable growth opportunities across emerging and developed markets,” she said.
She emphasised that the campaign also reaffirms the bank’s purpose: to drive commerce and prosperity through its unique global diversity. The message is clear — in a world where markets are constantly evolving, the cost of inaction can be significant.
The “Now’s Your Time for Wealth” campaign also showcases Standard Chartered’s shift towards personalised, data-driven engagement, ensuring that client interactions are tailored and relevant. This approach aligns with global trends in wealth management, where clients expect not only performance but also guidance, transparency, and tailored service.
