Lasaco Assurance Plc has promised to keep improving its services and maintain its position as one of the leading insurance companies in the country. This assurance was given at the …
Across industries today, consumers are no longer buying products just because of price or ease of delivery. They are choosing their favourite products based on the reputation of the companies …
Lasaco Assurance Plc has held its 2025 Customer Forum for the northern region in Abuja, bringing together policyholders, brokers, corporate clients, and insurance stakeholders to discuss ways of improving customer …
The marketing funnel, the strategic pathway we meticulously designed in Module 1, and the killer brand messaging, crafted with the potent insights of neuromarketing from Module 2, now demand a …
This module delves beyond conventional copywriting and into the fascinating science of why people truly choose. We’re talking about tapping into the brain’s hardwired responses – emotion, memory, and perception …