Can we be honest with each other for a second? How much do you really understand the world of paid advertising?
Despite the fact that 45% of small businesses use paid ads, pay-per-click is still a concept that eludes many of us. As a business owner, PPC is a skill that you should have in your toolbelt or at least have a basic understanding of.
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. It’s a way of buying visits to your site, rather than attempting to “earn” those visits ‘’organically’’
Ppc generates result relatively quick using Google ads, Facebook/Instagram ads, and many others. It is a great way to quickly build brand recognition and generate sales leads in minimum time.
Below are a few benefits on paid advertising that’ll help convince you:
1. Targeted Advertising
Pay-per-click advertisement allows you to choose specific interests in order for you to target your preferred audience. You can also target those who have already expressed interest in your brand products by already visiting your website through Remarketing, which often generate great results. The trick to getting someone to convert is getting the right offer in front of them at the right time – when they’re ready to buy.
In-market audiences on the Google display network allows you to target display campaigns to people who are already further down the funnel and ready to make a purchase. On Facebook, If you already have a list of client or lead phone numbers or emails or a decent volume of web traffic, Custom Audiences helps you get in front of Facebook users.
2. Reach the Right People at the Right Time
PPC offers much more than finding the right people for your brand. You can ensure your business is found by potential prospects on Google at the precise time they are searching for what you have to offer. Demographic targets enable you to filter who sees your ads, you can create a target market profile to tailor your ad reach which helps with relevant audiences.
To determine your target you need to know: Age, gender, marital status, level of education, and income.
Once you’ve determined your demographic target, the next step is getting your ads in front of consumers. If your display ads are running when customers aren’t online or business isn’t open, what’s the point?
3. Brand Exposure
You can get your brand and your message in front of people who otherwise may not even know your business exists. Google AdWords puts you at the top of the search results, meaning anyone searching for keywords you determine will be exposed to your brand and what you have to say.
Top brands understand their audiences really well. Getting your ad messaging right is critical. Pretty much every audience right now is looking for a fast fix. So if your brand can make it easy for the audience to find what they need, to get something done – then your brand is going to win hearts.
When people are looking for your service but not necessarily your brand, you can make their lives easier by sharing answers to questions they may have.
Thereby, helping prospective customers. Bidding on keywords is good for your brand.
4. Limit Your Spend
If you’ve got money a good marketing fund, pay per click campaigns (PPC campaigns) can be an impressive way to drive traffic, improve conversion rates, and subsequently generate sales for your business.
However, if that isn’t the case, you should be happy to know that you can actually get by on a low daily budget.
You won’t receive any unexpected bills, as you can limit your daily ad spend by accessing AdWords data and seeing exactly how your budget has been spent, and improve your budgeting going forward.
5. Advertise Locally or Globally
PPC allows you to reach out to potential customers based on location. This means you can find customers within a matter of miles from your business, if your target audience is local, or advertise to people in entire countries, regions, or across the globe. Even if the competition is less fierce in many regional markets, you still need to get the edge. Give prospects a reason to want to learn more about your product or company.
The ads can all be tailored in order to appeal to specific audiences.
Now that you have an understanding on PPC, it’s time to work on it ~ or better still, if you need a professional to handle your brand’s marketing just click the link