In what has been described as a major win for the Nigerian creative youth space, smartphone giant TECNO has officially announced the winners of its highly competitive #MyPowerMoment Challenge. The continent-wide campaign, which was launched to celebrate African creativity and the vibrant football culture following the excitement of the Africa Cup of Nations (AFCON), came to an end on Tuesday with ten lucky creators emerging as grand prize winners.
The challenge was not just a local affair; it spanned across the East and West African regions, calling on students and young content creators to showcase their personal stories of triumph and self-belief. From the thousands of entries that flooded social media platforms, four Nigerians stood tall among their peers, securing a prestigious all-expenses-paid trip to Morocco to watch the AFCON live.
The Nigerian winners, who come from different academic backgrounds but share a common passion for storytelling, include Kabir, a cybersecurity student at the Bayero University Kano (BUK); Sedu, a theatre arts and film studies student at the University of Lagos (UNILAG); Iroegbu Praise Kelechi, a human physiology student at the University of Port Harcourt (UNIPORT); and Roxy Omar, a popular TikTok content creator known for engaging short-form videos. These four winners will join six other creators from Tanzania and Kenya for the Moroccan experience.
According to a statement released by the organizers, the engagement from the youth was overwhelming. Over 10,000 entries were received during the duration of the campaign, showing that football is indeed a “universal language” that connects various African communities. The entries were a mix of emotions, ranging from high-energy football-viewing reactions and campus celebrations to very personal stories of growth and overcoming challenges.
TECNO explained that the #MyPowerMoment initiative was designed to do much more than just award prizes. It was a strategic move to build a community and amplify authentic African voices. By focusing on short-form content, the brand provided a platform where technology, football, and self-expression meet in the daily lives of the younger generation. The winners are not just getting a free trip; they are being celebrated for their ability to use digital tools to tell stories that resonate with the heart of the continent.
Beyond the ten grand prize winners, several other creators were also recognized for their exceptional work. The organizers noted that many entries stood out for their originality and emotional depth. The challenge served as a reminder of the resilience and confidence that young Africans possess, especially when given the right tools and opportunities to shine on a global stage.
Speaking on the impact of the campaign, the brand noted that the prize—a trip to Morocco—was chosen specifically to deepen the connection between youth culture and the spirit of African football. The winners will have the chance to experience the atmosphere of the AFCON tournament firsthand, an opportunity many fans only dream of. The initiative reinforces the company’s ongoing focus on creative empowerment and making sure that African stories are told by Africans themselves.
The conclusion of the challenge marks another milestone in the intersection of corporate branding and youth development. As the winners prepare for their journey to Morocco, the message from the campaign remains clear: every small victory is a “Power Moment” worth sharing, and with the right platform, the African youth can truly reach the world.
