Residents of Abuja and fans of Afrobeats superstar, Davido, were treated to an unforgettable experience recently as Infinix Nigeria hosted the music icon at its flagship store in Jabi Lake Mall. The high-octane event was more than just a celebrity appearance; it served as a massive reward scheme for loyal customers, featuring heavy discounts, instant cashbacks, and a raffle draw that saw many walk away with valuable items.
The atmosphere at the Jabi Lake Mall was electric as a massive crowd of shoppers and fans gathered to catch a glimpse of the “Unavailable” crooner. The event was strategically timed to coincide with the festive season, providing a perfect opportunity for tech enthusiasts to upgrade their gadgets at reduced prices. According to the organizers, the initiative was part of Infinix’s commitment to giving back to its community while celebrating its long-standing partnership with Davido, who serves as the brand’s global ambassador.
Speaking to journalists during the event, the Exclusive Manager of Infinix Nigeria, Mr. Victor Ojetunde, explained that the gathering was a deliberate effort to appreciate customers during this peak sales period. He noted that the brand decided to bring in its biggest asset, Davido, to add more color and excitement to the shopping experience. Mr. Ojetunde revealed that any customer who walked into the store during the event was entitled to an instant discount of N5,000 on selected mobile phone models.
Furthermore, he highlighted that those who purchased high-end devices, such as the Infinix 50 series or the Note 60 High, enjoyed significant cashback offers. To make the day even more rewarding, the brand introduced a raffle draw where lucky shoppers won various household appliances and electronics. Mr. Ojetunde confirmed that the presence of the Afrobeats star had a direct impact on the store’s performance, resulting in a record-breaking footfall and a visible surge in sales at the Abuja outlet.
Adding his voice to the significance of the event, the Founder and Chief Executive Officer of Harmony Group, Mr. Olusegun Adebayo, whose company owns the Infinix flagship store at the mall, stated that the goal was to deepen customer loyalty. He expressed his firm belief in the Infinix brand and noted that the day was designed for customers to “cruise and vibe” with their favorite star while exploring the latest mobile technology.
Mr. Adebayo emphasized that the decision to bring Davido to the store was not just for the cameras but to prioritize the customer experience. He pointed out that beyond the glamour of the celebrity visit, the flagship store offers superior after-sales support and solid warranty coverage, which are crucial for consumers in the Nigerian market. He also took the opportunity to remind the public that the Jabi Lake Mall outlet holds a special place in the brand’s history, being the very first Infinix flagship store to be established not only in Nigeria but in the entire West African sub-region.
During the event, Davido made a brief but impactful appearance, interacting with VIP customers and fans. He participated in the presentation of gift packages to several lucky shoppers, adding a touch of superstar magic to their purchases. The artist’s involvement underscored the brand’s strategy of merging entertainment with retail to create a unique shopping culture.
As the festive season continues, Infinix has hinted that more customer-centric activities are in the pipeline. For many who attended the Abuja event, it was a rare opportunity to combine their love for Afrobeats with a smart investment in technology. The success of the “Davido at Jabi Lake Mall” event reinforces Infinix’s position as a market leader that understands the pulse of the Nigerian youth and the importance of rewarding consumer patronage in a tangible way.
