The Coca-Cola Company has delegated Alfred Olajide as its new Vice President and Managing Director for its Nigeria Operations following a rearrangement of The Coca-Cola Company’s worldwide leadership structure.
Alfred Olajide carries quite a vast years of experience to bear in his new job, nine of which were at The Coca-Cola Company having served in various function across the African Continent remembering Franchise Director for Cluster Markets for the Southern and Eastern Africa Region, Director of Revenue Growth Management in the East and Central Africa Region, and Strategy Head for Nigeria Franchise.
Alfred Olajide brings several years of experience to bear in his new role, nine of which were at The Coca-Cola Company having served in different capacities across the African Continent including Franchise Director for Cluster Markets in the Southern and Eastern Africa Region, Director of Revenue Growth Management in the East and Central Africa Region, and Strategy Head for Nigeria Franchise.
In August 2020, The Coca-Cola Company declared a worldwide revamping pointed toward promoting the organization’s goal to become more innovatative amid a changing global business climate. The new structure sees its past 17 Business Units compacted into 9 Operating Units zeroed on strategic local and regional business goals upheld by the organization’s recently made Platform Services.
Speaking about the structure adjustment, Company Chairman and CEO James Quincey, noticed that the adjustments in the organization’s working model will move marketing to drive more development and “put execution closer to customers and consumers while prioritizing a portfolio of strong brands”.
The Vice President, Operations and Managing Director of the Coca-Cola business added that “These are very exciting times for the global Coca-Cola business, and I look forward to contributing my quota to a business I love so much, especially at such an interesting time as this. Nigeria is a huge market, and I am optimistic about the growth we can achieve together with our bottling partners”.
Alfred holds a First-Class Bachelor’s Degree from the University of Ibadan, Nigeria and an MBA from University of Leicester, United Kingdom. His extensive experience in leading market growth, strategy and operations management built from years in management consulting and FMCG will undoubtedly help drive business growth, strategy formulation, and market execution, in the Coca-Cola Nigeria Franchise Operations.
He is enthusiastic about leading with impact and empowering youth talent for development. In his spare time, he appreciates running, playing soccer, tennis and spending time with his family. He is an ardent sportsman
Alfred Olajide replaces Yebeltal Getachew whose tenure ended December 31st, 2020.
