PiggyVest has solidified its position as a leading digital platform for savings and investments in Nigeria. It continues to empower millions, making financial discipline and wealth growth more accessible than …
Business Insights
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AfricaBanking, Finance & InvestmentBusinessBusiness InsightsDigital EconomyEducationInnovationINVESTMENTNigeria
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BusinessBusiness InsightsFinance & ServicesInsuranceNigeriaTechnology
Lasaco Assurance Hosts 2025 Northern Customer Forum in Abuja
Lasaco Assurance Plc has held its 2025 Customer Forum for the northern region in Abuja, bringing together policyholders, brokers, corporate clients, and insurance stakeholders to discuss ways of improving customer …
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AfricaBusinessBusiness InsightsDevelopmentDigital EconomyEducationEntrepreneurshipInnovationMarketsNigeriaTechnologyUncategorized
Proven Automation Workflows That Save You Time and Boost Revenue
The meticulous marketing funnel you’ve crafted (Module 1), now humming with compelling brand messaging rooted in neuromarketing principles (Module 2), and powered by strategic content tailored for personalization, AI, and …
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AfricaBusinessBusiness InsightsDevelopmentEducationEntrepreneurshipMarketsTechnology
Master Performance Marketing: Focus on What Matters Most
The captivating marketing funnel you’ve engineered (Module 1), now brimming with killer brand messaging imbued with neuromarketing brilliance (Module 2), and powered by strategically crafted content that marries personalization, AI, …
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AfricaBusinessBusiness InsightsDigital EconomyEducationEntrepreneurshipInformation & TechnologyMarketsNigeria
Content Strategy in 2025 – Personalization, AI, and Long-Form Value
The marketing funnel, the strategic pathway we meticulously designed in Module 1, and the killer brand messaging, crafted with the potent insights of neuromarketing from Module 2, now demand a …
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AfricaBusinessBusiness InsightsDigital EconomyEducationEntrepreneurshipEventsMarketsSales Strategy
How to Craft Magnetic Brand Messaging with Neuromarketing
This module delves beyond conventional copywriting and into the fascinating science of why people truly choose. We’re talking about tapping into the brain’s hardwired responses – emotion, memory, and perception …
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AfricaBusinessBusiness InsightsEducationEntrepreneurshipMarketsNigeriaTechnology
Skyrocket Conversions with This Proven Marketing Funnel Strategy
We’re kicking off this essential series with Module 1: Skyrocket Conversions with This Proven Marketing Funnel Strategy. This module is about understanding a theoretical concept, constructing the foundational blueprint that …
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Banking, Finance & InvestmentBusinessBusiness InsightsFinance & ServicesGOVERNMENTLeadershipNigeria
Parallex Bank Appoints Rachel Akhuetie as Non-Executive Director
Parallex Bank Limited has announced the appointment of Mrs Rachel Akhuetie as a Non-Executive Director and member of its Board of Directors, adding significant depth to the bank’s leadership with …
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AfricaBuildingBusinessBusiness InsightsEducationEntrepreneurshipINVESTMENTMarketsReal Estate
Effective Property Management for Maximized Returns
Our real estate journey has been comprehensive thus far. In Module 1, you mastered the foundational metrics of Cap Rate, NOI, and IRR, equipping you with the tools to assess …
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BusinessBusiness InsightsEducationGOVERNMENTLabourNigeria
CIPM Inducts 1,097 New Members, Reaffirms Legal Requirement for HR Certification in Nigeria
The Chartered Institute of Personnel Management of Nigeria (CIPM) has inducted 1,097 new members into the human resource (HR) profession, reinforcing the message that HR practice in Nigeria is a …