The meticulous marketing funnel you’ve crafted (Module 1), now humming with compelling brand messaging rooted in neuromarketing principles (Module 2), and powered by strategic content tailored for personalization, AI, and …
Business Insights
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AfricaBusinessBusiness InsightsDevelopmentDigital EconomyEducationEntrepreneurshipInnovationMarketsNigeriaTechnologyUncategorized
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AfricaBusinessBusiness InsightsDevelopmentEducationEntrepreneurshipMarketsTechnology
Master Performance Marketing: Focus on What Matters Most
The captivating marketing funnel you’ve engineered (Module 1), now brimming with killer brand messaging imbued with neuromarketing brilliance (Module 2), and powered by strategically crafted content that marries personalization, AI, …
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AfricaBusinessBusiness InsightsDigital EconomyEducationEntrepreneurshipInformation & TechnologyMarketsNigeria
Content Strategy in 2025 – Personalization, AI, and Long-Form Value
The marketing funnel, the strategic pathway we meticulously designed in Module 1, and the killer brand messaging, crafted with the potent insights of neuromarketing from Module 2, now demand a …
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AfricaBusinessBusiness InsightsDigital EconomyEducationEntrepreneurshipEventsMarketsSales Strategy
How to Craft Magnetic Brand Messaging with Neuromarketing
This module delves beyond conventional copywriting and into the fascinating science of why people truly choose. We’re talking about tapping into the brain’s hardwired responses – emotion, memory, and perception …
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AfricaBusinessBusiness InsightsEducationEntrepreneurshipMarketsNigeriaTechnology
Skyrocket Conversions with This Proven Marketing Funnel Strategy
We’re kicking off this essential series with Module 1: Skyrocket Conversions with This Proven Marketing Funnel Strategy. This module is about understanding a theoretical concept, constructing the foundational blueprint that …
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Banking, Finance & InvestmentBusinessBusiness InsightsFinance & ServicesGOVERNMENTLeadershipNigeria
Parallex Bank Appoints Rachel Akhuetie as Non-Executive Director
Parallex Bank Limited has announced the appointment of Mrs Rachel Akhuetie as a Non-Executive Director and member of its Board of Directors, adding significant depth to the bank’s leadership with …
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AfricaBuildingBusinessBusiness InsightsEducationEntrepreneurshipINVESTMENTMarketsReal Estate
Effective Property Management for Maximized Returns
Our real estate journey has been comprehensive thus far. In Module 1, you mastered the foundational metrics of Cap Rate, NOI, and IRR, equipping you with the tools to assess …
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BusinessBusiness InsightsEducationGOVERNMENTLabourNigeria
CIPM Inducts 1,097 New Members, Reaffirms Legal Requirement for HR Certification in Nigeria
The Chartered Institute of Personnel Management of Nigeria (CIPM) has inducted 1,097 new members into the human resource (HR) profession, reinforcing the message that HR practice in Nigeria is a …
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AfricaBusinessBusiness InsightsBusiness PoliciesDevelopmentEconomyEducationEntrepreneurshipINVESTMENTMarketsReal Estate
Due Diligence and Legal Safeguards
My astute investor, we have traversed a significant terrain in our real estate journey. In Module 1, you sharpened your financial acumen, becoming adept at deciphering the intrinsic value and …
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AfricaBuildingBusinessBusiness InsightsDevelopmentEducationEntrepreneurshipFinance & ServicesInfrastructureInnovationINVESTMENTMarketsReal Estate
Financing Your Property Investment
The discerning investor, having meticulously applied the financial yardsticks of Cap Rate, NOI, and IRR (as explored in Module 1) and subsequently conducted a thorough market analysis to understand the …