Eleganza Industries Limited has announced a nationwide expansion strategy aimed at increasing access to its wide range of locally manufactured products while creating new opportunities for distributors, retailers, and contract manufacturing partners across Nigeria.
The Lagos-based manufacturing conglomerate said in a statement on Monday that the renewed push is designed to strengthen brand visibility, optimise distribution nationwide, and fully activate its industrial capacity. The company said the plan marks a new phase in its long-running mission to produce high-quality consumer goods that meet the needs of Nigerian households.
The Managing Director, Folashade Okoya, said Eleganza’s reputation as a household name was built over decades because of its strong focus on production excellence. According to her, the company’s Chairman, Chief Razak Okoya, has always prioritised design, product development, and quality improvement, allowing Eleganza to maintain high standards across its product categories.
She explained that Eleganza remains committed to improving product quality while keeping prices affordable. Okoya said, “The products are all manufactured locally, at a high standard and scale. Eleganza is the only company doing this in Nigeria.” She added that the company has made significant investments in technology, machinery, personnel, and product development to meet rising consumer expectations.
Okoya said the objective of the new expansion strategy is to make Eleganza’s portfolio “easier to find, easier to stock, and easier to build businesses around.” She disclosed that the company has rolled out more than 21 new locally manufactured product lines spanning personal care, household items, and lifestyle essentials. She said this expansion is aimed at giving retailers and consumers a wider range of options produced within Nigeria.
The company said its evolution reflects the vision of its founder, Chief Okoya, who has always aimed to build a strong, locally rooted manufacturing enterprise capable of supporting industrial growth across the country. It added that its mission remains to “produce quality goods that meet the needs of every Nigerian.”
As part of its accessibility drive, Eleganza is opening its doors to growth-focused distributors and retailers across all 36 states. According to the company, the invitation is strictly for qualified partners ready to work with an established Nigerian brand that guarantees consistent supply, competitive margins, diverse product categories, and marketing support.
In addition, the company announced a nationwide recruitment of sales representatives to strengthen its distribution network and support partners in expanding their consumer reach. Eleganza is also seeking showrooms and sales outlets for lease to anchor its growing presence in different regions.
The company stressed that its strategy is not just about expanding market presence but also supporting Nigerians who want to build sustainable businesses. It described the model as a consumer-centred and partnership-driven initiative that empowers entrepreneurial individuals to sell trusted, Nigerian-made goods.
Beyond distribution, Eleganza announced new contract manufacturing opportunities for both local and international brands seeking to produce at scale in Nigeria. The company highlighted its 35-hectare Eleganza Industrial City Limited facility, which houses advanced machinery, mature supply chains, and a workforce of more than 3,000 employees.
The massive industrial complex currently handles large-scale production of plastic household items, event and commercial chairs and tables, school furniture, diapers, sanitary pads, soaps, beauty and personal care products, baby essentials, luggage, coolers, bottles, packaging materials, reusable tableware, tanks, and several other items. The company said these facilities make it a suitable partner for brands looking to set up or expand production operations within Nigeria.
Managing Director Okoya said the renewed strategy aligns with Eleganza’s legacy while responding to today’s market realities. She noted that the plan is built on “accessibility, opportunity, and partnership,” emphasising that the company has always produced for Nigerians and is now ensuring that Nigerians can easily access its products and grow with the brand.
Eleganza concluded that with expanded distribution, stronger manufacturing partnerships, and improved nationwide visibility, it is positioning itself to shape “the next chapter of consumer goods in Nigeria.”
