Jumia will mark its 8th Anniversary by celebrating consumers and communities through tailored campaigns in the unprecedented context of the pandemic.
The company’s anniversary-themed ‘Jumia na Jamii – Stronger Together’ is one of its biggest annual commercial events and it is slated to hold from June 22nd until July 5th promising value for money for its customers.
“Jumia Anniversary is a celebration of solidarity. Throughout this year’s campaign we hope to help customers save shillings, to give a much-needed revenue boost to vendors & delivery agents, and to donate many Okoa Jamii food packages to families in need,” said Jumia Kenya CEO, Sam Chappatte.
The constraint enforced on the global economy by COVID-19 has made e-Commerce an essential service to consumers in urban, remote and rural areas. Companies across the country are also turning to e-commerce as a channel to improve their sales and compensate for the disruption to traditional offline channels.
“In the last few months, e-Commerce has played an important role in the economy. Shopping online is safe, convenient & gives people easy access to essential products. The Government has quickly recognised this, encouraging restaurants, shops & supermarkets to get online & provide home delivery options for their customers,” said Chappatte
The Jumia Anniversary campaign launches on Monday 22nd June and features top brands like Samsung, Xiaomi, EABL, Garnier, Maybelline, Dettol & Jameson.
Culled from Businesstoday
