Startimes has officially announced the launch of StarTimes GO, a 24-hour channel dedicated to e-shopping and aimed at advancing the digital lifestyle of Nigerians.
According to a statement issued by the company, the integrated e-shopping platform will offer audience access to an array of superior quality products, with great designs, at discounted prices, while the goods are directly delivered to the doorsteps of shoppers.
The e-shopping which recently came into existence in Africa incorporates TV to e-commerce in real-time and was first launches in Nigeria, Kenya and Uganda, the integrated e-shopping channel will later be extended to other Africa countries.
Available on free-to-air on Channel 002, StarTimes GO Channel has professional hosts and aesthetic scene settings to make shopping entertaining whilst the products are displayed by the hosts.
High-end products currently on sales include high-tech daily commodities such as power banks, Hi-Fi wireless speakers, light foldable backpacks, soap dispensers, smoothie makers and wireless headphones, among others.
The e-shopping platform also features a direct source and direct selling, to further control the quality of goods and to avoid price raise in the process.
According to the Chief Operating Officer, StarTimes Nigeria, Tunde Aina, “StarTimes GO offers numerous shopping methods which includes TV shopping, online shopping and phone-call shopping.
Having test-run the integrated e-shopping platform and received overwhelming support from our customers, we have now fully launched StarTimes GO to further enrich e-shopping experience. “StarTimes is not just a digital-TV, we are now an enabler of digital-lifestyle. StarTimes GO further reinforces our vision to ensure that every African family can access, afford, watch and share the beauty of digital TV.”
