TAG, an independent advisory and investment management firm, has reaffirmed its commitment to driving Africa’s economic growth by partnering with development finance institutions and ecosystem enablers to support small and medium-sized enterprises (SMEs) and creative businesses across the continent.
In a statement released on Tuesday, the firm announced that it is delivering hands-on business support and strategic investment advisory services tailored to help African entrepreneurs navigate tough markets and scale sustainably.
TAG said its approach includes placing embedded chief financial officers (CFOs) within businesses, offering financial structuring, engaging in policy dialogue, and mapping sectoral ecosystems. These services are aimed at helping high-potential ventures become investment-ready and attract long-term funding.
Speaking on the company’s vision, Fiyin Ogunlesi, Managing Principal at TAG, said the firm is focused on solving structural and financial challenges that limit growth for African businesses.
“As advisory partners to Africa’s SMEs and creatives, we believe creativity and entrepreneurship are powerful economic drivers. But too many still face barriers to funding, ownership, and sustainability,” Ogunlesi said.
He added, “Our mission is to close those gaps through practical support — from investment readiness to CFO services and global partnerships — helping our clients turn potential into lasting impact.”
TAG is already working with several innovative and growth-focused ventures across different sectors. These include entertainment firm The Plug, creative company Azuwa Studios, local manufacturer Peninsular Manufacturing, waste solutions provider Ororo Waste Management, and employment initiative Challenge Fund for Youth Employment.
The firm recently released a Nigeria-focused Afrobeats Economy Report. The report highlights business and investment opportunities within Nigeria’s booming music industry and the wider creative sector, aiming to position the country’s cultural exports as economic assets.
Ogunlesi noted that the Afrobeats report is just one of the many tools the firm is using to shape a broader vision for Africa’s investable future. “We are partnering with the next regional champions across verticals. It’s about making Africa more global and more investable — one bold venture at a time,” he said.
TAG’s model sets it apart from traditional advisory firms by providing direct and ongoing support to ventures beyond just financial advice. Its work touches on both private-sector innovation and public-sector collaboration to build ecosystems that can support sustainable enterprise.
By embedding long-term strategic support within businesses and collaborating with funders, regulators, and policy drivers, TAG hopes to enable a new generation of African-led companies to compete and thrive on the global stage.
