There are so many things, when put together correctly, that aid the selling of a product. Sales copy is one of such. It is essential for helping consumers make educated decisions and for highlighting the top benefits your target audience can enjoy by investing in what you’re selling.
A good sales copy has a powerful impact on what consumers do than you think. But it’s unfortunate that a lot of marketers don’t know what sales copy is or why it matters. What’s worse is, writing uninspired copy that displeases consumers and gives their competitors the advantage. You need a sound sales copy that compels action. I hope this article gives you a good understanding of how to write and improve your sales copy to enhance your sales growth. In order to be certain we are on the same page;
What’s a sales copy?
An effective sales copy persuades a reader to take a specific action—like buy your product, inquire about your service, join your email list, download a free report, or follow you on social media. Sales copy is used in emails, on web pages or in sales brochures.
Where many marketers go wrong with sales copy is allowing their product or service to speak for itself. If a customer hasn’t made use of your product or tried your service, they won’t have an idea on the benefits and what they stand to gain unless you present it in the most enticing way possible.
Here are the best tips for producing eye-catching, persuasive, engaging sales copy, no matter what product you sell. You can use these strategies to learn how to write copy that fast track sales or improve on already existing sales copy.
1. Choose one focus
Your prospective customer has one specific pain point, goal, or desire. They might have more than one, but you need to focus on the most important, to send the point home. If you run a digital marketing agency, a prospective customer who is beginning to have issues with his small business might have one of these pain points:
- Poor Online visibility
- No leads
- No traffic
- Bad website
It’s okay to mention each of the services you render but focus on one based on the information you have on that particular customer. That way you are not overwhelming your audience with too much information.
2. Make it easy to understand
One thing that mostly kills peoples sales copy is the fact that it’s boring and inscrutable. A sales letter that a layman cant understands will never inspire a consumer to convert because people don’t buy fancy words, they buy what they understand. your potential customer isn’t impressed by fancy words and jargon they can’t understand. The same goes for an extremely lengthy text. Readability boils down to several factors:
- Relatable language
- Stating a problem and a solution
- Bold or larger copy to indicate important points
- Storytelling
Selling a marketing agency can take a lot of sales copy. Interrupt your words with samples of clients accounts you’ve managed, banner, logo, and website design samples to further engage your audience.
3. Use compelling words
A boring language will make your readers lose interest real quick. There are so many ways to capture your audience’s imagination, you can do this, through evocative prose. Make use of compelling words that’ll hit a pain point, so your audience can easily connect to your message.
4. Tell a story
Making use of narratives for your sales copy can yield amazing results. Consider telling a story around your focus to help people connect to your product and brand.
It doesn’t necessarily have to be a true story. You can paint a picture through an anecdote that describes a potential problem. Testimonials and case studies will interest your intended audience. Alternatively, tell your brand story and what led you to create your product or service in the first place.
5. Create an irresistible call to action
At the end of every piece of sales copy should be an irresistible and easy-to-spot call to action. Consider using a button so it’s even more visible.
Your call to action on a sales page that explains the benefits of making use of an outsourced marketing agency might look like one of these:
- Spend less than your marketing budget starting today.
- Get your product in the face of quality prospects that are 100% likely to convert, Schedule a free consultation with us today!
Finally, you need to reach your audience on an emotional, intellectual level and tap into their desire for what you’re selling. This means hitting pain points, calling out qualities that beat the competition, and appealing to your target demographic. The best sales copy focuses on how the end consumer can benefit from whatever you’re selling.