Wondering how you can generate business leads on a budget? Most business owners are always on the lookout for ways to expand through the numerical increase of their customers. To make sales in any business, you need new customers, You also need loyal customers for recommendations, you now ask yourself, how would you get these loyal customers? They first come as leads, after which they move to quality leads, then they become loyal customers. This is why you need to strategically and effectively follow up on leads. Without leads, there can be no sales. As a small business owner, there are highly effective ways to generate leads for your business.
It may surprise you to know that generating leads doesn’t have to cost you a lot of money especially if you have limited marketing spend. If you’re at the stage right now where your business is still struggling to generate leads, This article is for you.
Just to make sure we are on the same page, What is a Lead?
A lead refers to an individual with an interest in a product or service. The interest is expressed or shown by sharing contact information like a phone number or an email. A lead can also be called a potential buyer. Although there’s no guarantee that a lead will purchase your products/services but they show interest in your industry/niche.
What Is Lead Generation?
Lead generation is the reason behind most digital marketing strategies. It is the process of transforming a website visitor that shows interest in your products/services into prospective customers. The importance of generating leads cant be overemphasized but what is more important is generating quality leads that would transform into paying customers.
So how do you generate quality leads without having to spend so much?
Sometimes, before you can convince people to give their contact information you need to entice them with a lot of freebies. Freebies like discounts, free reports and many more. Your product/ services have to interest them in the first place for all these to work.
Here effective ways you can generate quality leads without spending so much
1. Know your Target Audience
For you to make any progress marketing your product online, you need to know your target audience. Your target audiences are the people who are more likely to buy your product or services, They are the specific group of people you intend to make your customers.
Before you can generate leads, you have to first identify your target audience. how do you do that? Ruby by Retrosoft can help you. If you don’t want to go through the stress of researching on who your target audience is, then this powerful programmatic digital advertising solution is for you. It is a solution that targets the group of people that your products/services would appeal to with your marketing message, making it easy to generate leads for your business.
2. Make Use of Social Platforms
Social media platforms provide an opportunity to reach a wide range of audiences, you get to communicate, interact and engage prospective customers.
There are so many social platforms that you can use to generate leads. with these platforms, you get to monitor the leads you generate. Let’s use Linkedin as an example, a lot of people make massive sales through Linkedin, it is a platform where you get to market and advertise your products/services to professionals. It’s a great place one can leverage on to generate leads. That is just one out of the 50 channels Ruby can help you extend your marketing message to. Remember, the more your connection, the wider reach you have.
If you are considering deploying smarter ads solutions at a global scale to generate leads Ruby will be of interest to you.
3. Select Your Promotional Method Wisely
You need a promotional plan to generate quality leads. Organic growth is not enough to do the trick, your products/services can get to a wide range of people when you put it out there. To be in the face of your target audience, you need an optimized landing page, beautifully designed banner creatives in rich media format, explainer videos, e.t.c to communicate whatever promotional offer you are running. All these, Ruby provides. Select your promotional method wisely, to generate mind-blowing leads.
4. Email Newsletter
Do you want to generate more leads? another way to go about it is by sending emails to the visitors that register on your site. With constant emails, either daily or weekly, you can market your products/services. These emails will help build a relationship with your customers which will encourage loyalty, this is because emails make communication between you and your prospective customers more personal. As you use emails to flow up on a potential lead, remember to offer them some of your services.
5. Reviews
Customer reviews and testimonials do wonders for a business. When your prospective customers see testimonies from other brands, they become more trusting in your brand. Reviews make it easy to convince them you run a credible business and so before you know it, they become loyal customers and start referring you to others.
Reviews will also improve your SEO ranking which makes your business more prominent on search engines. To get your customers to give reviews, install plugins that will encourage them to send a review every time they purchase your product and services.
Need more information on how Ruby can help you generate leads? Contact Ruby
2 comments
As with every marketing, target audience is 70% of the work. Miss this and you’re in for a failed campaign. This is where a lot of business tend to meet that obstacle that hinders that outreach.
On the part of email newsletters, I don’t think I completely agree with the follow-up sequence as a part of generating leads. Newsletters are more of sending emails to an acquired audience but if your email copies are well written, there’s a possible your readers would share them thus, getting you organic referral leads.
Another great lead generation tactics with using newsletters are solo ads where you get to pay another marketer or influencer who has a buyer’s list to send your emails to their subscribers. They’re quite pricey depending on the niche and the quality of the partner’s list but there’re definitely worth the shot.
Once again, you did a good job here. Keep it up.
Good job, keep it up