Email marketing helps a business develop and maintain a cordial relationship with a customer, a relationship that over time results in customer retention and increased sales.
How well are you promoting your products and services with the emails you send to your customers and potential customers? Have you been able to use your emails to develop a cordial relationship with your customers?
A good email marketing at its best allows companies to keep their customers informed and beautifully tailor their marketing messages to them.
Email Marketing is an online marketing strategy that is not limited to just one kind of business. In fact, the most effective emails have the same qualities in common.
Here are a few tips to greatly improve your email marketing success;
1. Have Attention-Grabbing Subject
Your email subject or topic is the first thing that hooks an email recipient and makes them even want to open what you have to say in the first place.
Make use of captivating subject lines like questions, promises, compliments, surprising facts, humor, e.t.c, there is a wide range of other subject ideas to get customers to open your emails.
You could come up with several headlines for each email so you have a list that you can use to choose. Then try the different headlines to see which one gets a higher open rate. With that knowledge at your disposal, you can come up with better headlines for future emails.
2. Evoke Interest And Be Sure It’s Error Free
If you can get to the stage of your emails being opened, try not to ruin your chances. The body of your text has to keep them interested. Take your time to pen-down a good email copy that is free of errors, writing in a conversational tone that is easy for people to read and understand. You should note that your choice images also affects the overall appearance of your email.
A great way to measure the effectiveness of your email content is by checking the click-through rate to your website. If your email is being opened, then your subject is on point. But if they’re not clicking, that means somewhere along the line they lost interest as they were reading. Testing new kinds of body copy will show you what exactly keeps your customers engaged.
3. Write Relevant And Concise Emails
For your email to be clicked and read, It has to be relevant and concise, nobody wants to read excessively long uninformative emails. It is better your emails are as concise as possible and well organized, it is advisable you put in quality information with very few words. Avoid small talk and start by presenting the most relevant information. After you draft your email, ensure you go through and eliminate any sentences or phrases that are unnecessary.
To measure the relevance of your emails, start by tracking your customers as they visit your website, with that you get to see what they read and what they are interested in. Using that information you can create emails that are relevant to them.
4. Focus On An Intention
To improve your email marketing success, you should have a central intention, without one it is of no use sending out emails. You will be able to make more sales, get a good response from your customers and promote your product when you focus on one goal per email.
If your goal isn’t clear enough the email recipient won’t be compelled to take whatever action you want them to. Also, your subject line should not be different from the body copy so your mail won’t end up among the bounced list
Your email recipient after reading should be able to understand your aim and the information you are trying to pass across. Your emails will be more appreciated if it has a point.
5. Make Use of Polite and Appropriate Tone
You have to be extra careful to avoid tonal misinterpretations because when writing sometimes, if you don’t make the conscious effort to be polite, you may sound rude in your emails as it is not the same as the body language gestures we’re used to in normal daily communication.
To ensure your words are not taken the wrong way, make sure your writing tone is appropriate for your audience. There should be a balance, between being friendly and being professional.
6. Have a Clear Call To Action
Email CTA is more important than people think. The best of emails have a clear call to action, with a very great body text and a poor CTA you leave your email recipient wondering what to do next.
Ensure it is clear and direct that way your readers will instantly know what is expected of them.
Email marketing works wonders — only if you follow through with these tips you’ll increase your email open rate and generally improve your email marketing success, and your customers will begin to trust that you know your stuff.
