Marketers and trade fair participants have endorsed the newly introduced sugar pack sizes by Dangote Sugar at the just-concluded Kano International Trade Fair, praising the products for their convenience, user-friendly design, and suitability for both household consumption and small-scale retail.
Dangote Sugar Refinery Plc said in a statement that it recently unveiled new packaging options, including 100-gram sachets and 25kg bags, as part of plans to make its products more affordable and expand market reach, especially in Northern Nigeria. The new sizes are targeted at different consumer groups, from low-income households to small and medium-sized enterprises.
One of the participants at the fair, a traditional ruler, Alhaji Isyaku Umar Tofa, the Makaman Bichi, said the new sugar packs would make the product more affordable to the average person in the North. Speaking on the sidelines of the company’s Special Day at the trade fair, he noted that the new, moderately priced packs would allow more households and small food vendors to access quality sugar without financial pressure.
According to him, the improved packaging and pricing would help households meet daily consumption needs while also supporting small commercial activities such as tea vending, baking, and traditional food production.
A prominent businessman and Chief Executive Officer of Sambajo General Enterprises Limited, Alhaji Salisu Sambajo, also commended the initiative. He described the 25kg pack as well-suited for small and medium enterprises, bakeries, restaurants, and distributors who need sugar in bulk but cannot afford the larger 50kg industrial bags.
He said the introduction of the 25kg bag reduces the financial burden of buying in bulk and allows businesses to better manage their cash flow while still accessing high-quality sugar. On the other hand, he explained that the 100g sachet was designed for low-income households, small kiosks, and mobile vendors who serve customers that buy in small quantities.
Sambajo added that the combination of both new pack sizes would help broaden the company’s reach across all segments of the market, improve product visibility in open markets and retail outlets, and strengthen its market share in Northern Nigeria.
Dangote Group was one of the major sponsors of the Kano International Trade Fair, which was held under the theme, “Empowering SMEs for Sustainable Growth.” Sambajo said the group’s investments in key sectors such as sugar production, petroleum refining, cement manufacturing, and fertiliser production have continued to support national development and improve the livelihoods of Nigerians.
He urged the company, led by business magnate Alhaji Aliko Dangote, to sustain its focus on quality, innovation, and local empowerment, particularly in Northern communities. He also called on the Federal Government to create a more enabling business environment for large-scale manufacturers by improving policies around transportation, taxation, power supply, and ease of doing business.
A female trader from Maiduguri, Hajiya Y’agana Babagana, who also participated in the trade fair, described the introduction of the 100g and 25kg sugar packs as a positive development. She explained that she uses sugar regularly in the production of locally made incense known as turaren wuta.
According to her, sugar is an essential ingredient in producing turaren wuta, and the availability of smaller and more affordable packs makes it easier for small-scale producers like her to sustain their businesses. She said many traders visited the Dangote pavilion at the fair to buy the new packs, especially the 25kg bags, because they matched their business needs.
The feedback from participants at the Kano International Trade Fair suggests that the new Dangote Sugar pack sizes are helping to improve affordability, support small businesses, and increase access to quality sugar products across Northern Nigeria.
