The main aim of making use of influencers is to help spread your brand’s message and place your brand name on the lips of as many as possible.
Influencer marketing presents a spectacular opportunity for brands to connect and reach out to customers interested in their services and when it works, it works to a very large extent.
For instance, if Maraji (a Nigerian influencer) with over a million Instagram followers and over 29k youtube subscribers begins to post pictures of herself traveling with a particular travel agency, and constantly speaks about the brand in her videos and captions, possibly tagging the company and directing people to visit the brands page, that particular agency gets to reach a wide range of audiences. What do you think that kind of advertising does for a business? It obviously reaches specific customers that are searching for a good travel agency thereby skyrocketing its client base.
Many brands have infused influencer marketing to their marketing strategy, it is, therefore, necessary to know how to achieve the best ROI when working with influencers in order to justify your budget spend.
Identify and Research your Target Audience
The first step to getting the best out of your influencer marketing campaign is making research on who is your target audience, it is the most important part of your campaign, with that you will be able to choose the right influencer that can relate and connect with your audience in the best way possible.
Define your Goals and Objectives
One factor that will help you get an increase in ROI when dealing with influencers is clearly stating that which you wish to achieve, with that you’ll be able to measure accurately your success. Having well-listed goals and objective will also help direct the influencer of your choice in developing an effective strategy for fulfilling your brand goals.
Choose the Right Influencer
Choosing the wrong influencer for the right campaign is one of the mistakes many brands make. Your influencer doesn’t necessarily have to have a huge amount of followers or audience but should dominate a specific niche and should be extremely engaging. Based on your campaign goals one way to choose the right influencer is to list the qualities you want to have in your ideal influencer. Your influencer should be active, authentic, absolutely engaging, an expert and should possess leadership qualities. Choosing the right influencer doesn’t need to leave a hole in your pocket. There are also free tools to help you find the right influencers.
Investigate and Find Out More About the Influencer
Before you decide to hire an influencer, find out more about the influencer. Your promotion would not make an impact if your influencer is also promoting other similar brands. By investigating the influencers feeds, you get an idea of the level of their engagement and social influence of the influencer of your choice
Spreading out your Budget
Your ROI will be much higher when you understand that there are times to spend and times to put a hold on your spending depending on the result you’re getting. Most times you don’t have to spend your whole budget with one influencer, working with smaller influencers means you don’t have to spend so much, and it gives you the opportunity to add more to the list.
You may need to make sure you partner with influencers that will post consistently what is connected to your brand to achieve the best ROI.
Make use of Relevant Social Media Platforms
There is a social media platform that is most relevant to every business. It is important to select the most relevant to your business as different social media platforms have different audiences. Your campaign content should also align with the platforms you are using, as posting on Facebook is different from posting on Instagram, while Facebook is considered the best for videos, Instagram is where high-quality pictures stimulate a higher number of impressions.
Give Influencers Freedom to be Creative
Once you have given your influencer clear guidelines of your brand goals and objectives, allow them to be creative in coming up with content, Your audience can differentiate when your influencer is talking from a written script or whether that video advert is coming from an authentic place. The influencer will be happier and more confident to do what he/she knows how to do best when given creative freedom. Generally, too strict guidelines can negatively affect the overall quality and impact of your campaigns and can lead to a waste of budget spend.
Do you desire the best result from your influencer marketing?
The trend of companies making use of influencer marketing continues to increase, as it is one of the fastest ways to create awareness for your brand, to achieve the best result from your influencer marketing, follow through the above-listed tips and ensure you monitor everything trackable, then you will be on your way to building your brand’s perception and awareness.
