There are a thousand and one SME businesses and companies out there that want to get their product in the presence of the right audience.
Many businesses try over and over to market their products but they end up going around in circles. Remember, the best way to get a different result is to TRY SOMETHING DIFFERENT.
What then can you do as a brand or digital marketer to stand amidst the crowd and get your product in the face of quality prospects that are 100% likely to convert?
Let’s run you through what programmatic digital advertising is;
Programmatic advertising is a smarter approach to marketing that allows you to better optimize your ads and better target your audience. It is a unique tool, 100% proven to be beneficial for businesses.
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While the traditional method of advertising involves requests for proposals, tenders, quotes, negotiating prices, and making the purchase directly from a salesperson, which is complicated, time-consuming and creates a higher cost for your ad.
With Programmatic digital advertising, you can learn who your target audience is, the exact type of your product they are interested in and then you can place your product right in front of them and most definitely get your desired result.
This is exactly what Ruby by Retrosoft has brought to your doorstep.
Ruby by Retrosoft is a self-serve advertising platform that allows SMEs, Sales Teams and Corporate Brands deploy smarter digital advertisements, by targeting special audiences across selected display networks.
The Ruby Concept revolves around a Smarter approach to marketing by extending the available channels for digital marketing from the traditional 5 to over 50+ channels and
Through this programmatic advertising, businesses have direct control of where their ads are deployed and the specification of the audiences that see them.
Who is Ruby for?
Ruby by Retrosoft is primarily for SMEs, Sales Teams and Corporate Brands across the different sector who are looking to grow their advertising power on a budget. By leveraging on Ruby’s advertising solution, you have the opportunity to deploy ads across top display, native and video Ad networks.
If you are considering deploying smarter ads solutions to better enhance your business performance, Ruby will be of interest. Programmatic advertising is changing the fundamental way that business advertises online and Ruby by Retrosoft will help you understand how these great developments might affect your business.
The Ruby solution has been designed to cater for all requirements involved in running a successful digital campaign. This Includes:
- Fully Optimized Landing page to communicate whatever promotional offer you are running.
- Beautifully designed banner creatives in Rich Media format to attract and engage the audience’s attention directing them to the landing page.
- Explainer videos that communicate the campaign or promotion in 50 seconds
- Marketing Spend to cover the cost of deploying the ads
- Weekly reviews and A/b split testing Results to give a clear comparison on the performance of your ads and allow for a quick resolution on non-performing ads.
Ruby By Retrosoft will help you define your programmatic focus
The Ruby team will work with your Team in identifying;
- Campaign Deliverables
- Ideal target audience
- Ideal channels for DSP (Ads Deployment) to maximize ROI
- Split test your campaign to determine Top performance Indicators
- Timely Campaign Report Delivered on the 30th day after campaign commencement
Why Sign Up For Ruby?
Ruby is your ALL in ONE Digital Marketing Solution and All Ruby Subscription plan gets you
- A fully Optimized Landing page to capture leads from marketing campaigns.
- Up to 3 Motion Graphics creatives in the form of Rich media banners
- UP TO $700 marketing Spend for paid advertising
- Up to 50+ DSP (Ad Channels to reach your ideal audience; Google, Facebook, Twitter, Instagram, Linkedin, Youtube, Bing, Lib, Msn, Quora, Forbes, e.t.c
How Can Ruby Define Your Reach
With Ruby, you are in complete control of where your ads are displayed and where they are not. You can select your preferred domain and ad channels. If you want your ad running on Forbes Africa, Punch Nigeria, Business Day, PropertyPro, NigeriaPropertyCentre, WebMD, etc
With Ruby, You virtually define everything concerning your ad. You can identify your online consumers based on different criteria such as:
- Demographics (male / female / 18 – 45)
- Geography (3 min from a beach)
- Interests (traveling, shopping, Nigeria)
- behaviors (site visit)
- weather (sunny)
- The device your audience use whether smartphone, tablet or Pcs
- The day and time to display your ads
You can define your ad by:
- Showing your ads to people that visit your competitors’ website,
- The number of times your ads are shown per week, day, hour
- You can decide to show more of your ads to audiences that are interested in your brand i.e, audiences that viewed your ads for more than 10 secs.
ALSO READ: 5 GREAT BENEFITS OF ONLINE PPC
How to subscribe to Ruby
Ruby is available in 3 different bundles and has an option which allows you to build your pricing plan according to your marketing budget. When you subscribe to Ruby, you’ll have a finger on the best advertising solutions to grow your business, and you’ll be able to deploy smarter Ads and generate quality leads faster.
This Programmatic Advertising solution is developed by Retrosoft Solutions it guarantees increased CTR, skyrocket brand awareness, unique landing page views and helps brands generate quality leads that are 99% sales-ready.
Visit Ruby to learn more about the product.
