Group Managing Director and Founder of Luova Group, Mr. Tosin Obembe, has been named one of the recipients of the 2025 40 Under 40 Nigeria Award, a recognition that celebrates young leaders making strong contributions to the country’s economy and creative industry.
The award ceremony, held at the Lagos Oriental Hotel, brought together innovators, trailblazers, and visionaries from different sectors, all acknowledged for shaping the nation’s business and cultural space.
Luova Group described Obembe’s recognition as a testament to his leadership, steady business growth, and his impact in brand storytelling and creative innovation across Africa.
Over the years, Obembe has led Luova Group in executing several high-profile campaigns that gained wide attention. These include the record-breaking Hilda Baci Cookathon, the YouID Conversion Drive, the Tecno and Nigerian Idol Season 9 partnership, Tecno and Big Brother Naija collaborations, the Tecno Camon 40 campaign, and the Stacked December project. These initiatives were implemented through Luova’s subsidiaries, which include Tobems Production, Trois-Sitini, and Tash Studios.
Tobems Production operates as a premium cinematic production hub, Trois-Sitini functions as a growth marketing agency, while Tash Studios is focused on talent and influencer management. Together, they have positioned Luova Group as one of the key players in Nigeria’s fast-growing creative sector.
In his acceptance speech, Obembe dedicated the award to his team, partners, and clients. He said the recognition was proof of collective effort and not just an individual achievement.
“This recognition is not just mine; it belongs to my team, our clients, and everyone who has supported the Luova dream. From trusting Tobems Production to deliver cinematic-quality campaigns, to working with Trois-Sitini on data-driven growth solutions, and building Tash Studios into a global talent hub, this award is for all of us. I am also grateful to the 40 Under 40 Nigeria team for this honour, which serves as a challenge to keep striving for even greater impact,” Obembe said.
Ambassador Salako Omotayo, Founder of the 40 Under 40 Nigeria Awards, praised Obembe’s achievements and described him as an example of the innovative and transformative leadership the country needs.
“The 40 Under 40 Nigeria Awards celebrate innovators, trailblazers, and young leaders shaping the country’s future. Obembe’s recognition underscores Luova Group’s unwavering commitment to innovation, excellence, and transformational impact within Nigeria’s business ecosystem,” Omotayo stated.
With this award, Obembe joins a growing list of distinguished young Nigerians who have made visible marks in industries such as finance, technology, media, fashion, entertainment, and social enterprise. The recognition also highlights the role of young entrepreneurs in driving Nigeria’s global competitiveness.
Industry experts note that the recognition of creative entrepreneurs such as Obembe shows that Nigeria’s creative economy has become a major contributor to growth and employment. The sector has drawn global attention in areas like film, music, advertising, and digital content creation, opening opportunities for both local and international partnerships.
Obembe’s story mirrors the aspirations of many young Nigerians who are venturing into entrepreneurship, often combining creativity with technology to deliver unique solutions. By growing Luova Group into a multi-subsidiary company with footprints in production, marketing, and talent management, he has demonstrated how young entrepreneurs can expand beyond traditional business models.
The 40 Under 40 Nigeria Awards organisers said they hoped recognitions like this would inspire the next generation to take bold steps in business, innovation, and community development. They stressed that platforms celebrating youth achievement were vital in showcasing success stories that encourage more young people to pursue leadership in various sectors.
For Obembe, the honour serves both as recognition of past efforts and motivation to scale up impact. His journey with Luova Group reflects how strategic storytelling, creativity, and innovation can create economic value and redefine Africa’s place in the global creative economy.
