Across industries today, consumers are no longer buying products just because of price or ease of delivery. They are choosing their favourite products based on the reputation of the companies …
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Marketing Strategy
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BusinessBusiness InsightsInternational RelationsMarketsSales StrategyUncategorized
Beyond Translation: Localization Strategies for Global Businesses
Venturing into the global marketplace is an exhilarating prospect for any business. The allure of new customers, untapped potential, and expanded horizons is powerful. However, many companies stumble, not for …
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Eastern AfricaEducationOnline CoursesScholarships
Netflix Commits $1 Million Towards Scholarships in Africa
Netflix, the world’s most popular entertainment streaming service, has announced $1 million to the Netflix Creative Equity Scholarship Fund (CESF), which will support film and television students in Sub-Saharan Africa. …