Consumer goods giant, PZ Cussons Nigeria, has relaunched its flagship hygiene brand, Carex, as part of a renewed campaign to promote safe hygiene practices in Nigerian homes. The relaunch, themed …
Across industries today, consumers are no longer buying products just because of price or ease of delivery. They are choosing their favourite products based on the reputation of the companies …
Cement is an indispensable material in Nigeria’s rapidly expanding construction sector, forming the fundamental component for a vast array of projects, from residential homes and commercial complexes to critical national …
The way we consume entertainment in our homes has shifted. Gone are the days of anxiously waiting for the 9 PM movie or being tied to the unpredictable schedules of …
If you’re on a marketing team in 2025, you know the drill: create killer content—fast. The pressure’s real, the pace is relentless, and the competition? Ruthless. Whether you’re whipping up …
For any seasoned e-commerce professional, the platform decision impacts the very foundation of your digital empire. In 2025, with global markets more interconnected and competitive than ever, choosing the right …
Imagine this: You’re sitting at your desk, and suddenly, your office blooms into a 360-degree idea hub. Blueprints rise in midair, a prototype spins above your keyboard, and your teammate …
United Bank for Africa Plc (UBA) has claimed the top spot as Nigeria’s strongest brand in the 2024 Brand Finance ranking, making a significant leap from its 9th position in …
Let’s be honest—if you’ve ever stood in a store staring at rows of sneakers, trying to choose between Nike, Adidas, or Puma, you’re not alone. Maybe you’re after something durable …
The landscape of e-commerce is vast and constantly evolving, offering consumers a global marketplace at their fingertips. Among the key players in this arena, Temu, AliExpress, and Amazon stand out, …