The captivating marketing funnel you’ve engineered (Module 1), now brimming with killer brand messaging imbued with neuromarketing brilliance (Module 2), and powered by strategically crafted content that marries personalization, AI, …
Entrepreneurship
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AfricaBusinessBusiness InsightsDevelopmentEducationEntrepreneurshipMarketsTechnology
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AfricaArts & CultureEntrepreneurshipGhanaInnovationInternational RelationsKenya
Africa’s Publishing Industry Rises as Nigerian Authors and Publishers Lead the Way
Africa’s publishing industry is currently undergoing a major shift as local authors and publishers continue to break new ground and reshape the literary space across the continent. In Nigeria, a …
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AfricaBusinessDevelopmentEconomyEntrepreneurshipInnovationMarketsSouth Africa
African Brands Work to Win Back Local Customers from Foreign Companies
Many African brands are now making efforts to regain the trust and loyalty of African consumers who have for years preferred foreign brands. Across the continent, foreign products from Europe, …
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AfricaBusinessBusiness InsightsDigital EconomyEducationEntrepreneurshipInformation & TechnologyMarketsNigeria
Content Strategy in 2025 – Personalization, AI, and Long-Form Value
The marketing funnel, the strategic pathway we meticulously designed in Module 1, and the killer brand messaging, crafted with the potent insights of neuromarketing from Module 2, now demand a …
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AfricaBusinessBusiness InsightsDigital EconomyEducationEntrepreneurshipEventsMarketsSales Strategy
How to Craft Magnetic Brand Messaging with Neuromarketing
This module delves beyond conventional copywriting and into the fascinating science of why people truly choose. We’re talking about tapping into the brain’s hardwired responses – emotion, memory, and perception …
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BusinessDevelopmentEconomyEntrepreneurshipInnovationINVESTMENT
Marketsquare Operator, Sundry Markets Limited, Named One of Africa’s Fastest-Growing Companies.
Sundry Markets Limited (SML), the operator of the well-known Marketsquare supermarket chain, has again earned a place among Africa’s fastest-growing companies, according to the 2025 ranking. This is the second …
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AfricaBusinessBusiness InsightsEducationEntrepreneurshipMarketsNigeriaTechnology
Skyrocket Conversions with This Proven Marketing Funnel Strategy
We’re kicking off this essential series with Module 1: Skyrocket Conversions with This Proven Marketing Funnel Strategy. This module is about understanding a theoretical concept, constructing the foundational blueprint that …
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BusinessDevelopmentEconomyEntrepreneurshipInnovationNigeriaTechnology
Rivong Digital Agency Gains Global Traction with Scalable Tech Solutions
Rivong Digital Agency, a fast-rising Nigerian tech company founded in 2022, is carving a name for itself on the global stage. Led by entrepreneur and product designer Joshua Omojowolo, the …
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AfricaBusinessEntrepreneurshipMarketsNigeriaProduct ReviewSpotlightWestern Africa
You’ll Love the Lifemate Executive Table (BG382) – Here’s Why
A sturdy, well-designed furniture is a powerful statement of intent, efficiency, and success. That is what The Executive Table With Modern Modesty Panel (BG382) from Lifemate Nigeria offers. The furniture …
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AfricaBuildingBusinessBusiness InsightsEducationEntrepreneurshipINVESTMENTMarketsReal Estate
Effective Property Management for Maximized Returns
Our real estate journey has been comprehensive thus far. In Module 1, you mastered the foundational metrics of Cap Rate, NOI, and IRR, equipping you with the tools to assess …